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Published: July 2017 | Read Time: May 3 Min

Retail Excellence are the voice of retail in Ireland.

Established in 1995, Retail Excellence supports over 1,700 leading retailers in Ireland.

Their members are the most progressive and innovative figures in the retail industry. Retail Excellence provides their members with training events, conferences, industry news and HR advice.

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THE TASK

Retail Excellence approached us to help improve the quality of communication between their partners, members and officials. To coincide with their newly-implemented branding, they wanted us to increase their conversions by building a more efficient booking system. They wanted us to improve their members area to include updates, retail reports, PR and HR resources as well as past presentations that the company has done.

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158%

 Increase In Bookings

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23%

More Members

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8%

More Partners

OUR SOLUTION

One of the key elements to this website's success is the easy-to-access information and support it gives to Irish retailers. It allows them to be the best they can be, providing them with a huge amount of help and industry-specific resources.


The website includes a refreshed and updated modern look - with a completely new design. Our developers completed changes to the navigation to include drop down menus for both mobile and desktop versions, allowing users to find what they need quickly and easily.


Working with our content writers and designers, Retail Excellence now has a significantly improved structure for their content to be more user-friendly and accessible.


In order to help increase client engagement and promote events, our developers made a custom easy-to-use booking system to help users reserve their places at all of the latest retail management development events.


There is also now a simple online application process for becoming a member of the Retail Excellence network of Ireland's top 1700 retailers.


In addition to the extensive website development work, we provide the Retail Excellence team with ongoing support and maintenance. We give on-going training, update their website software and manage their content. We also give quarterly website reviews.


We are a Retail Excellence partner & work with many of their members to provide training and consultation about the eCommerce world throughout the year.

AN ONGOING PARTNERSHIP

As Retail Excellence’s partner, we regularly host talks and seminars on trading online to help their members improve their performance online. We contribute to their website and quarterly magazine articles and thought pieces. We also do the branding and design work for their conferences and assist them with their social media outreach, including KPI monitoring and ongoing monthly reports. We partner with our clients long term to help them achieve their goals and dreams in their business.

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WHAT WE DELIVERED

  • Business Analysis
  • Increased Online Sales and Membership
  • ECommerce Website Development
  • Local Search Engine Optimisation
  • Brand Identity
  • Mobile Responsive Website Design
  • Search Engine Optimisation
  • Website Management Training

WHAT'S INSIDE THE PAGES

WHAT RETAIL EXCELLENCE HAD TO SAY

“We have found the Discovery process with Ireland Website Design such a time-saving and eye-opening approach to our recent rebuild of our website. The digital strategy team worked tirelessly to research our target audience and create methods to improve our engagement and conversion rates. Working with the Ireland Website Design team has proven to us that our web presence is more than just a simple... read more build; it is a dedicated multi-tier strategy of ongoing content improvements, marketing and interaction with our clients. We're delighted with our new website's design and development - it’s easy to navigate and very user friendly.”

- David Fitzsimons, Retail Excellence

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