The Shoe Parlour By Phelans Shoes

Providing an unrivalled level of customer service and high-quality shoes since 1909

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Find your perfect fit at The Shoe Parlour

Serving the people of Waterford and beyond since 1909, The Shoe Parlour at Phelan’s Shoes stocks the finest men’s shoes, women’s shoes and designer bags from your favourite brands.

The Shoe Parlour has been a family-run business for three generations, and still maintains the same dedication to providing premium comfort at the best prices.

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The Task

When the Covid lockdowns hit, The Shoe Parlour’s physical locations were forced to close – and they needed an online solution to keep sales coming in. Their old website was an outdated brochure site that wasn’t built for online sales – so they approached the Ireland Website Design to modernise their online presence and get them up and running to start selling online quickly.

210% +

Increase In Online Sales

Website Traffic

Increase In Website Traffic


Increase In Conversions

Our Solution

To celebrate the company’s relaunch online, Phelans Shoes decided to overhaul their complete brand with a new logo and branding style scape. With an updated, modern, and fresh colour palette from our designers, The Shoe Parlour had a solid foundation for their new-look website.

Our copywriters went to work to create interesting, engaging copy that engages potential buyers, overcomes any objections to their purchase, and shows off what makes The Shoe Parlour great.

Finally, our website development team built a brand-new website on Shopify, completely customised to Phelans Shoe’s unique needs. With an easy-to-use stock system and order fulfillment process, the new website is user-friendly for both staff and shoppers.

Post website launch, our marketing team created a conversion-focused strategy to maximise the site’s sales. Now, we implement and optimise a combination of Google Ads and Facebook ads to ensure The Shoe Parlour exceed their sales targets every month.

SP Delivered

What We Delivered

  • Business Analysis
  • Brand Identity
  • Logo Design and Brand Asset Design
  • Copywriting
  • Shopify Development
  • Mobile Responsive Website Design
  • Online Marketing
  • Website Accessibility
  • Local Search Engine Optimisation
  • Support and Maintenance


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UI Elements

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Mobile Friendly Design

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What’s Inside The Pages

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What The Shoe Parlour Had To Say

“Love the new website, we exceed our annual sales target in the first 6 months of the website going live. Nick and his team have been a great help and I highly recommend them for any retailers looking to make the move to online selling.”

– Michael Phelan, Owner

Ready to get started? Let’s talk

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