The Shoe Parlour

Helping you discover your ideal pair of shoes.

Helping you discover your ideal pair of shoes.

The Shoe Parlour at Phelan’s Shoes has been delivering top-notch footwear to Waterford and beyond since 1909. A family-run business for three generations, The Shoe Emporium maintains a steadfast commitment to offering premium comfort at the most competitive prices.

Beyond their extensive collection of men’s and women’s shoes available online, they proudly showcase a stunning array of designer bags. With something for everyone, their dedicated staff is eager to assist you in finding the perfect fit.

The Task

The Shoe Parlour has long been a beloved destination for shoe enthusiasts, offering a diverse range of footwear options and accessories. With a legacy spanning decades, The Shoe Parlour has earned a reputation for quality and style.

Recognizing the need to adapt to evolving consumer preferences and digital trends, The Shoe Parlour embarked on a mission to revitalize its online presence. They sought to enhance the user experience, boost conversion rates, and refresh their brand identity while staying true to their heritage.

To achieve these goals, The Shoe Parlour enlisted the expertise of a seasoned web design team. The task was multifaceted, requiring a comprehensive approach to address various aspects of their online platform.

First and foremost, the website underwent a complete redesign to reflect modern aesthetics and ensure user-friendliness. Emphasis was placed on intuitive navigation, captivating visuals, and engaging content to create an immersive browsing experience.

In addition to enhancing the website’s aesthetics and functionality, efforts were made to optimize conversion rates. This involved refining product showcases, streamlining the checkout process, and implementing strategic calls-to-action to encourage purchases.

Improving the content and imagery played a pivotal role in communicating The Shoe Parlour’s brand identity and product offerings effectively. Compelling visuals and compelling narratives were curated to resonate with their target audience and evoke an emotional connection.

Throughout the redesign process, careful consideration was given to the iconic Shoe Parlour logo. While preserving its essence and heritage, subtle refinements were made to ensure alignment with the brand’s evolving vision.

In essence, The Shoe Parlour’s journey toward digital transformation embodies a commitment to excellence and innovation. By embracing change and embracing their rich legacy, they continue to set new standards of excellence in the world of footwear retail.

Increase In conversion rates
Website Traffic
Increase in online sales
Increase In repeat customers

Our Solution

In approaching the challenges faced by The Shoe Parlour, our first step was to conduct a comprehensive analysis of their existing website, market dynamics, and competitive landscape. This audit allowed us to identify key areas for improvement and set the foundation for a successful transformation.

Addressing technical errors that hindered loading speed was our initial focus. Streamlining the website’s performance not only enhanced user experience but also laid the groundwork for subsequent improvements.

Our design team conceptualized a modern and visually appealing website, incorporating features aimed at maximizing conversion rates and engaging users. The addition of a ‘complete the look’ section, product videos, suggestions, and an Instagram feed elevated the site’s appeal and functionality.

Recognizing the importance of a holistic approach, we extended our efforts beyond website redesign. Multi-channel marketing campaigns were crafted to drive quality traffic and encourage repeat purchases. Enhanced eCommerce tracking provided valuable insights, allowing us to showcase month-on-month results and effectively retarget past customers.

The power of strategic marketing was harnessed through creative email campaigns, precisely-targeted ads on Facebook and Instagram, and captivating Google Ads. This synergy worked harmoniously to boost The Shoe Parlour’s sales and strengthen its online presence.

To ensure sustained visibility, we executed comprehensive onsite SEO work, securing prominent positions on Google for relevant searches. This strategic optimization positioned The Shoe Parlour at the forefront of online search results, capturing the attention of their target audience effectively.

What We Delivered

  • Refreshed and modernized website design
  • Reworked logo while preserving brand continuity
  • Enhanced visual content and imagery
  • Business Analysis and Strategy
  • Executed targeted multi-channel campaigns to drive quality traffic
  • Enhanced eCommerce tracking for performance analysis
  • Conducted onsite SEO work for improved search engine visibility



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What The Shoe Parlour Had To Say

“We recently launched our new store website with the help of the Ireland Website Design, and we could not be more pleased. The team was incredibly knowledgeable and provided us with the perfect tools to create a user-friendly, modern website that our customers can easily navigate. They were also very responsive and accommodating to our needs, ensuring that our website was exactly as we envisioned it. We would highly recommend Ireland Website Design to anyone looking for a reliable and professional partner for their website development.”

~ Michael Phelan, The Shoe Parlour

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