What's covered in a digital marketing training session?
Each session is unique to you as a company – we tailor training to your abilities and needs. Generally speaking, we’ll cover the basics of search engine marketing (SEM) and search engine optimization (SEO): content marketing SEO tactics, display marketing, remarketing and retargeting techniques, Google PPC marketing, paid search bidding, Google AdWords and so much more.
Our internet marketing training courses cover Facebook marketing, Twitter marketing, LinkedIn, website conversion, video marketing and mobile marketing.
We help people of all ages and abilities get their businesses online and interacting with their clients. We’ll cover the basics of what all of these terms mean, how they’re best implemented, and provide you with a detailed action plan for embracing online marketing within your business. Afterwards, we provide you with copies of all of our teaching materials and online video tutorials to help you remember what you have learned on the day.
Training sessions can cater for as many staff as needed – we generally work on 1 developer: 3 people ratio per session. This ensures you get high quality training on a personal level, with all your questions answered in a friendly, informal setting.
What are you waiting for? Learn how to get results from your search engine marketing today!
Search engine optimisation and marketing training can include:
Introduction to Search Engine Optimisation
We have extensive experience working with a variety of eCommerce platform integrations and have worked with many Irish retailers over the years. We’ve integrated Salesforce to SAP and Magento to Shopify as well as many other platform integrations.
What is link building? How can it help your search engine rankings?
How to get positive outside links to your website
Local Search Marketing
What is local search marketing?
What is a Google Local Business listing and how to get one Optimising your local business listing on the search engines
Google AdWords/Pay Per Click Advertising
What is PPC and how does it work?
Keyword Research – what are keywords?
How can they help you?
What are your customers looking for?
How to create professional ads that convert
How to set a budget for AdWords/PPC
How to monitor, analyse and manage your adverts
Inbound Marketing and Marketing Automation Training
- What is inbound marketing? How it’s different from traditional marketing efforts and why it is so important
- Inbound marketing methodology
- How to optimise your website
- Content 101 – writing with purpose, writing effective call to actions
- The fundamentals of blogging
- What are landing pages and how do they work
- The anatomy of an effective, converting landing page
- Email marketing – what is it, and why use it?
- How to send persuasive sales emails to the right audience
- How to improve your inbound sales skills
What makes training with Ireland Website Design different?
Your training session is custom-made for you – focusing on your company’s need and the industry you’re in
You get to choose what we cover – not interested in LinkedIn? It’s off the day’s agenda!
Your trainer works at your pace – if you struggle with something, we’re there to help
You get online video tutorials and guides to take home with you
Learn the most effective digital marketing practices for your business – get in touch now