Make every click count with competitive Google Ads.
Get noticed and watch sales soar with intelligently-designed Google Ads campaigns.
Certified Google Partner
€120 Free Credit
Live Results Dashboards
Grow even further with PPC.
Throwing money down the drain with wasted clicks, cost-per-click soaring, traffic not converting… When Google Ads (aka PPC) isn’t handled by an experienced specialist, a lot can go wrong.
When it’s done right, however, it can become your largest online revenue stream, giving you a steady influx of high-converting users to your site.
If you’re disappointed with the results of your current Google Ads agency, don’t worry. We’re confident we can show you what real ROI looks like.
Or if you’ve been handling your Google Ads in house and need an agency you can trust to take over, we’re that agency.
Many eCommerce business owners hand their Google Ads strategy over to us. Why? We’ve been focusing on eCommerce since 2013.
We know the retail market in Ireland (and beyond) inside and out. This means our strategies are fine-tuned, based on real-life experience and data – not just guesswork.
Why Google Ads?
Google Ads works on a PPC (Pay-Per-Click) model, which is basically buying visits to your site. By bidding on keywords relevant to your industry, your site appears as an advert above ‘natural’ search engine results.
A well thought-out Search Engine Optimisation (SEO) strategy will eventually get your website on the 1st page, but this can take months or years.
The beauty of Google Ads is you’ll almost always appear on the 1st page of results, and for as little as €1 a day (depending on the level of competition).
Those who click on your ads are actively searching for your products. They’re ready to purchase, so your chances of making a sale are much higher than other channels like email or social.
We work to ensure your ads are engaging and highly-relevant to your audience, so you’ll always have the best chance of getting clicks and conversions.
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Our ongoing Google Ads services
Competitor research & monitoring
We regularly check in on what keywords your competition is bidding on, their ad copy, and landing pages so you’re always one step ahead.
Initial & monthly keyword optimisation
After our initial keyword research, we perform monthly tests on the performance of every keyword to reduce your cost-per-conversion.
Daily budget control
Our Google experts are meticulous when it comes to managing your budget. We ensure a daily limit is placed so you’re getting the most return possible.
Weekly bid management
Our work doesn’t stop once ads are live. We continuously monitor our bidding strategies so you’ll get the best result for the lowest cost.
Goal & conversion tracking
Without proper tracking, Google Ads are futile. Our team gives you precise ad spend vs return results with accurate goal and conversion tracking.
A/B Testing
By frequently comparing the performance of two identical ads with one variable changed, we uncover what’s truly driving your conversions.
Google Analytics integration
Our experts install Google Analytics so you have access to top-level and granular results from your Google Ads campaigns and other channels.
Digital banner design
Don’t have a graphic designer in-house? Don’t worry! Our creative team can create scroll-stopping visuals for your Google Ads that get people clicking.
Landing page design optimasation
We’re a full-service agency. That means you’ll have access to our talented web design team to create irresistible landing pages and optimise them for SEO.
Shopping Ads management
Integrating your shopping feed with Google Ads, managing your merchant centre, and updating pricing is all taken care of by our team.
Live marketing dashboards
We value transparency as much as you do. That’s why you have 24/7 access to our live marketing dashboards that show you your results in real-time.
Monthly reporting
You’ll attend in-depth monthly meetings with your dedicated account manager, where we’ll present our progress from the month before and set KPIs for the next month.
Dedicated account manager
Your dedicated account manager is always on-hand to offer guidance and answer your questions. We ensure you’ll have the same account manager for consistency.
Types of Google Ad Campaigns
01
Google Shopping Ads
By installing software to pull data from your eCommerce catalogue, we craft ads that display your products to customers with individual prices and images. When users browse the ‘shopping’ tab on Google, your products will display directly to them.
02
Display Ads
Display ads are the visual element of your Google Ad campaigns. We create striking graphics with bold headlines that push users to your site and build awareness for your brand. The best part? They can cost as little as 0.01 cent per impression!
03
Remarketing Ads
Online shoppers rarely buy on their first visit. They usually compare different brands, prices, and retailers before making a purchase. So it’s important you stay top-of-mind while they’re still browsing. We do this by targeting users who have already visited your site with ‘remarketing’ ads.
04
YouTube Ads
If you want to pique your audience’s curiosity for a low cost, Youtube Ads are a great way to get their attention. If you have a brand video or product explainer video, we can show it to targeted audiences while they’re browsing the Youtube platform.
05
Google Search
With an estimated 5.6 billion searches on Google every day, it really is the ultimate conversion-booster. Our carefully-crafted Google Ads make sure you show up on the first page and capture your audience while they’re in the ‘buying’ mindset.
06
App campaigns
Want more app downloads? We can connect you to your ideal audience with ads that take users straight to your app in the Google Play and Apple stores for download. Your app campaigns are shown across YouTube, display, search and within the Google Play store itself.
Our clients get outstanding results
Large retailer with seven physical stores in Ireland, trading online for two years.
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Medium retailer with two physical stores in Ireland, trading online for eight years.
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Small retailer with one physical store and trading online for one year.
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Start up online-only retailer, trading for nine months.
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Our Google Ad approach
1. Audit
Our detailed Google Ads audit will give you an idea of how your campaigns are performing. We’ll take a look at things like ad copy, bidding strategy, keywords, and landing pages to see what you’re doing well and what can be improved.
2. Strategy
With a step-by-step roadmap, we’ll demonstrate exactly what needs to be done to achieve your goals. Our team will discuss our approach with you and present a campaign ‘plan of action’ with budgets and schedules.
3. Advertising
When you’ve given our strategy the go-ahead, we’ll get straight to work on creating your campaigns. To ensure we’re consistently improving ROI, we’ll constantly review, test, and tweak them.
4. Reporting
You’re never in the dark about your Google Ads. We generate detailed reports every week and explain the results to you in plain English. You’ll have regular consultations with your account manager too!
Why go with us?
PPC is one of the best ways to get your conversion rates healthy, but when it’s done wrong it can quickly cost you a fortune in junk traffic and useless bidding wars.
Simply put – we can save you a lot of advertising money. We know what works, especially for eCommerce. At Ireland Website Design, we concentrate on conversions, not just clicks.