Geoghegans of Navan is an Irish family-owned department store offering menswear, ladies fashion, school wear, and more. They felt their in-store experience wasn’t accurately transferred to their website. Their old website was difficult to navigate and presented roadblocks at the checkout stage.
They asked for our help to unify their in-store and online shopping experience, refresh their website, and create a more personal customer experience online. They also wanted a fresh digital marketing strategy to increase traffic, conversion rates, and customer retention.
Increase In Online Sales
Increase in website traffic
Increase in footfall
Creating a flawless shopping experience for Geoghegans’ customers began with a deep dive into their target market, competitors, and goals to develop a tailored omnichannel strategy.
We decided to add custom features like a loyalty programme, digital gift card option, click and collect, customised filtering options, reviews, live chat, and styling appointments.
We also integrated their EPOS system into their website to streamline their sales processes and make it easier to manage stock levels. It was important to Geoghegans that they could build a relationship with their customers, so we also added a newsletter popup that encouraged them to subscribe for updates.
We crafted highly-targeted advertising campaigns on Facebook, Instagram, and Google Search to drive more quality traffic to their online store. We also helped them to sync their products with these platforms so that customers could shop directly from their social channels and the Google Shopping section. We also included their Instagram feed on their website to encourage follower growth.
Finally, we provided training workshops for the Geoghegans team to empower them to make the most of their brand-new website and learn how best to market themselves online.
What We Delivered
- Consulting and digital strategy
- Project management
- Brand stylescape
- Website wireframes
- Website design and development
- Promotional banner designs
- Content writing and content strategy
- Domain/Server/CMS/SSL setup
- Search engine optimisation
- EPOS integration
- Email setup
- Digital marketing strategy
- Digital marketing implementation
What’s Inside The Pages
Offering only the best in Irish design – Geoghegans of Navan have been showcasing the finest ladies fashion, menswear, homeware, and gifts for over 70 years. We’re a family store where personal style and individuality is celebrated. We love what we do, and we’re sure you’ll love our carefully curated selection of Ireland’s finest products.
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What Geoghegans Had To Say
“We’re delighted with the new and improved website! We’ve enjoyed every step of the web design process, the team listened to our wants and needs and helped bring everything together. We’ve seen a noticeable increase in daily orders, and our marketing ROI has improved dramatically.”
– Derbhil & Siobhan Geoghegan, Geoghegans
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