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Published: July 2017 | Read Time: May 3 Min

Established on the beach front in Tramore in 2009, Tramore Surf Shop is the South East of Irelands only dedicated surf specialist.

They stock a range of products from surfboards, wetsuits and skateboards to the latest fashion lines and accessories from the best surf and skate brands out there.

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THE TASK

This client was already a successful business as they are the only surf specialist shop in the south east. They wanted an online store to help expand their reach to clients all over Ireland and create more revenue for the business.

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350% +

 Increase In Online Sales

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5%

Lower Cart Abandonment

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204%

Increase In Conversions

OUR SOLUTION

We built this as a Shopify site with significant design software and functionality customisations. It is a visually impressive website with bright, clear design features and easy-to-understand product layouts.


We integrated POS, accounting, customer service and stock level systems as well as made the website to be as clean, simple and user-friendly as possible. We also added an automated abandoned cart follow up emails, promo bar, cross-sells, personalised recommended products and related product feeds.

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WHAT WE DELIVERED

  • Real-time updates on stock levels and orders
  • Increased number of site visitors and online sales
  • Significantly reduced amount of admin tasks and clerical errors
  • Customer has increased control over the look and functionality of their site
  • Customer has increased control over the look and functionality of their site
  • Website Management Training

WHAT'S INSIDE THE PAGES

WHAT TRAMORE SURF SHOP HAD TO SAY

“Our new website has captured the essence of our business, our clients now have a convenient location to browse our range of products and we are expecting an increase in business because of it, all thanks to Ireland Website Design.”

- Bernadette Butler, Tramore Surf Shop

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