Personalising the Web Experience with Curated Content
January 12, 2017

Personalising the Web Experience with Curated Content

As the internet puts the world at our fingertips (hence the name world wide web), customers can choose to be picky when browsing online. With this comes the idea of personalising the web experience for users through suggestions and creative content to sway them in the direction of your business. Here is how to utilise this phenomenon.

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The Online Receipe to Cook Up Sales
January 11, 2017

The Online Recipe to Cook Up Sales

The smell of success is described as sweet as the saying goes, “that sweet smell of success”. Indeed, making sales from your website is a sweet possibility that your business should utilise. Here we show you how to cook up some sales online by using your website.

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Sell Products and Services and Social Media
January 9, 2017

Four Ways to Sell Products and Services on Social Media

Social media has evolved from being a platform to simply chat and connect online to a full-on shopping platform. Here we show you how your business can utilise four of these social media platforms (FaceBook, Instagram, Pinterest and YouTube) to sell your products and services.

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What to Learn from Amazon's Digital Day
January 7, 2017

What to Learn from Amazon's Digital Day

Akin to a Black Friday for digital technology and devices; Amazon’s first ‘Digital Day’ was held on 30th December. Spearheaded by them as an obvious initiative to drive sales of their aforementioned stock, they arguably set a niche blueprint that all businesses can follow.

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How a Local Business can Undercut Bigger Business Online
January 5, 2017

How a Local Business can Undercut Bigger Business Online

Local businesses face stiff completion from bigger businesses both in the real world and online. Yet there is an edge that smaller local businesses can avail of in terms of location based marketing. Here we show you how to undercut bigger businesses from poaching sales that local businesses can make.

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Three Tips to Boost your Organic Website Ranking
January 3, 2017

Three Tips to Boost your Organic Website Ranking

Paying attention to and maintaining your websites organic ranking is always important; even if you mostly rely on paid advertising. If your ads were to be removed, would your website receive any visits purely from your organic ranking? Here we provide three simple tips to maintain an organic presence.

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Understanding Google AdWords Impressions and Click Through Rate
December 31, 2016

Understanding Google AdWords: Impressions + Click Through Rate

Google AdWords contains many words and terms that those unfamiliar with the platform may struggle to understand at first. Here in this blog we look at what Impressions and Click Through Rates are and explain them to you.

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How Paid Online Advertising Works
December 29, 2016

How Paid Online Advertising Works

Paid advertising online is a powerful tool to increase awareness of your business and also increases the potential for you to make more sales. Your foray into this can be daunting at first, but this should not be off-putting as paid advertising can reap many benefits for your business.

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Content is King Online
December 28, 2016

2016 Taught us that Content is King Online

There are many examples of blog entries and articles from across the internet in 2016 further explaining what we already know – that online, content rules the roost. Here we take a look at these examples and reinforce the notion that content is king.

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December 24, 2016

How to Locate New Business in 2017

Location played a big part in online marketing in 2016 and is poised to only increase more in 2017. Vicinity and various local factors play into location based marketing by appealing to those searching online for products and services nearby to them. Utilising this is key to locating new business in 2017.

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Stress Free Christmas Website Maintenance
December 22, 2016

The Stress Free Christmas Website Maintenance Blog

Your well-deserved break from the office over the Christmas period should be stress free and relaxing. However we can be guilty of letting workplace thoughts creep into our minds when we are out of a working routine. Don’t let your website be one of them by using these tips.

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Ireland Website Design A Look Back at 2016
December 21, 2016

Ireland Website Design: A Look Back at 2016

As another year passes by, we take a look back at a couple of the projects that Ireland Website Design worked on in 2016. Our expert team work to drive sales to your business and this can be achieved via our expert team consisting of web designers, digital marketers, copywriters and more.

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How Prediction Failed in 2016
December 18, 2016

How Prediction Failed in 2016

Looking back to some of the main events of 2016, we see that prediction did not play out as planned in many ways. Yet when marketing content, products and services online; one must predict what content potential customers will respond to and also what search terms they will use to find this content.

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SEO Predictions for 2017
December 16, 2016

Two SEO Predictions for 2017

As 2016 draws to a close we take a look at what whispers and murmurs on the SEO scene may very likely make a splash for SEO in 2017. The overriding feeling so far is that quality and professionalism will keep you (and your website) head and shoulders above the rest as the divide deepens between correctly executed SEO techniques and poorly executed SEO techniques.

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Utilising Reviews on your Website Properly
December 13, 2016

Are you Utilising Reviews on your Website Properly?

In the same vein as testimonials, reviews are a similar powerful tool that can really help to sway a visitor of your website into a customer of your business. Are you using these properly (or even at all) on your website? Here we show you how.

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Push Notifications and Bulk SMS
December 11, 2016

The Instant Appeal of Push Notifications and Bulk SMS

Getting an instant response to your online and digital marketing efforts can be extremely gratifying. Live analytics and a sudden surge of interest in your business can be tangible within seconds when you utilise the likes of push notifications and bulk SMS.

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What is Automation
December 10, 2016

What is Automation?

Automation is a great asset to any business looking to keep their name and brand fresh in the minds of those who have interacted with the business. This can be a long and daunting process to setup, but is definitely worth it in the long run. Here we show you what is involved.

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Understanding Google AdWords Clicks and Conversions
December 8, 2016

Understanding Google AdWords: Clicks + Conversions

While organic SEO is very important, one should not underestimate the power and reach of paid advertising such as Google Adwords. This can bolster your presence online and help you reach a bigger audience. Your first foray into this can be a bit confusing however, so here we explain what ‘Clicks’ and ‘Conversions’ refer to.

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How to Appeal to the Senses of Taste and Smell with your Website
December 4, 2016

How to Appeal to the Senses of Taste and Smell with your Website

It is quite easy to appeal to the senses of sight and sound on your website thorough text, audio, image and video content. The sense of touch can also be appealed to and utilised via touchscreen technology or even by moving the cursor with a mouse/touchpad. Taste and smell are more difficult but not impossible to appeal to online.

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How to Make your Business Look Professional Online
December 1, 2016

How to Make your Business Look Professional Online

When it comes to an online presence, some brands are simply great at purveying a polished and professional appearance. Here we show you how to achieve this by striking the balance between paid advertising and organic SEO for a professional looking online presence.

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seo techniques
November 29, 2016

3 SEO Techniques that Cost 0.07c Each

Time is money and SEO helps your business make money. Therefore cost-effective SEO tips can only be seen as a good thing. Here we present three to you – effective cost-effective SEO tips that cost 0.21c in total.

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Virtual Assistant for Business
November 27, 2016

You Have Always had a Virtual Assistant for your Business

With the Google Home and Amazon Echo home virtual assistants set to be a popular purchase this Christmas, your business also has easy access to a virtual assistant.

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Three Things to Avoid when Getting your Website Designed
November 22, 2016

Three Things to Avoid when Getting your Website Designed

The oft times long web design process is best handled by professional website designers. Even so, there are still some things to know to avoid.

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Separating your Website From Fake News and Clickbait
November 20, 2016

Separating your Website From Fake News and Clickbait

With the worrying rise of fake news coming to light online and the ever present clickbait, how can you keep your website away from the hyperbole?

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November 14, 2016

Three Fresh Tips to Increase Online Sales

Here we examine some left of field techniques and ideas that can be just as good to increase your online sales as more traditional ones.

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turn blog readers into customers
November 12, 2016

Turn Blog Readers into Customers in 4 Steps

Here we provide you with four steps that move your blog content towards obtaining paying customers for your business – whatever its size.

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How to Add the Authenticity Factor to your Website
November 6, 2016

How to Add the Authenticity Factor to your Website

Your website should show your visitors (i.e. potential customers) that you practice what you preach. Here we explain how to implement the authenticity factor.

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Emojis in a Professional Capacity
November 2, 2016

Emojis in a Professional Capacity - Some Examples

The emoji sees widespread usage across the world, but it has not really penetrated into the professional communications sphere. Let’s look at the pros and cons of this.

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Word of Mouth Advertising
October 31, 2016

Has Word-of-Mouth Advertising Finally Revealed Itself?

Word-of-mouth advertising can be a powerful commodity, but it is a commodity that it often hard to measure. What if it has been hiding under our noses . . .

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At What Stage Does your Website Bear Fruit
October 30, 2016

At What Stage Does your Website Bear Fruit?

After your website is launched and goes live, how long must you wait for it to bear fruit and increase sales to your business?

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