The Stress Free Christmas Website Maintenance Blog
Your well-deserved break from the office over the Christmas period should be stress free and relaxing. However we can be guilty of letting workplace thoughts creep into our minds when we are out of a working routine. Don’t let your website be one of them by using these tips.
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- Lee L.
Ireland Website Design: A Look Back at 2016
As another year passes by, we take a look back at a couple of the projects that Ireland Website Design worked on in 2016. Our expert team work to drive sales to your business and this can be achieved via our expert team consisting of web designers, digital marketers, copywriters and more.
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- Lee L.
How Prediction Failed in 2016
Looking back to some of the main events of 2016, we see that prediction did not play out as planned in many ways. Yet when marketing content, products and services online; one must predict what content potential customers will respond to and also what search terms they will use to find this content.
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Two SEO Predictions for 2017
As 2016 draws to a close we take a look at what whispers and murmurs on the SEO scene may very likely make a splash for SEO in 2017. The overriding feeling so far is that quality and professionalism will keep you (and your website) head and shoulders above the rest as the divide deepens between correctly executed SEO techniques and poorly executed SEO techniques.
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- Lee L.
Are you Utilising Reviews on your Website Properly?
In the same vein as testimonials, reviews are a similar powerful tool that can really help to sway a visitor of your website into a customer of your business. Are you using these properly (or even at all) on your website? Here we show you how.
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- Lee L.
The Instant Appeal of Push Notifications and Bulk SMS
Getting an instant response to your online and digital marketing efforts can be extremely gratifying. Live analytics and a sudden surge of interest in your business can be tangible within seconds when you utilise the likes of push notifications and bulk SMS.
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What is Automation?
Automation is a great asset to any business looking to keep their name and brand fresh in the minds of those who have interacted with the business. This can be a long and daunting process to setup, but is definitely worth it in the long run. Here we show you what is involved.
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- Lee L.
Understanding Google AdWords: Clicks + Conversions
While organic SEO is very important, one should not underestimate the power and reach of paid advertising such as Google Adwords. This can bolster your presence online and help you reach a bigger audience. Your first foray into this can be a bit confusing however, so here we explain what ‘Clicks’ and ‘Conversions’ refer to.
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- Lee L.
How to Appeal to the Senses of Taste and Smell with your Website
It is quite easy to appeal to the senses of sight and sound on your website thorough text, audio, image and video content. The sense of touch can also be appealed to and utilised via touchscreen technology or even by moving the cursor with a mouse/touchpad. Taste and smell are more difficult but not impossible to appeal to online.
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How to Make your Business Look Professional Online
When it comes to an online presence, some brands are simply great at purveying a polished and professional appearance. Here we show you how to achieve this by striking the balance between paid advertising and organic SEO for a professional looking online presence.
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- Lee L.
3 SEO Techniques that Cost 0.07c Each
Time is money and SEO helps your business make money. Therefore cost-effective SEO tips can only be seen as a good thing. Here we present three to you – effective cost-effective SEO tips that cost 0.21c in total.
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- Lee L.
You Have Always had a Virtual Assistant for your Business
With the Google Home and Amazon Echo home virtual assistants set to be a popular purchase this Christmas, your business also has easy access to a virtual assistant.
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Three Things to Avoid when Getting your Website Designed
The oft times long web design process is best handled by professional website designers. Even so, there are still some things to know to avoid.
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- Lee L.
Separating your Website From Fake News and Clickbait
With the worrying rise of fake news coming to light online and the ever present clickbait, how can you keep your website away from the hyperbole?
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- Lee L.
Three Fresh Tips to Increase Online Sales
Here we examine some left of field techniques and ideas that can be just as good to increase your online sales as more traditional ones.
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Turn Blog Readers into Customers in 4 Steps
Here we provide you with four steps that move your blog content towards obtaining paying customers for your business – whatever its size.
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- Lee L.
How to Add the Authenticity Factor to your Website
Your website should show your visitors (i.e. potential customers) that you practice what you preach. Here we explain how to implement the authenticity factor.
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- Lee L.
Emojis in a Professional Capacity - Some Examples
The emoji sees widespread usage across the world, but it has not really penetrated into the professional communications sphere. Let’s look at the pros and cons of this.
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Has Word-of-Mouth Advertising Finally Revealed Itself?
Word-of-mouth advertising can be a powerful commodity, but it is a commodity that it often hard to measure. What if it has been hiding under our noses . . .
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- Lee L.
At What Stage Does your Website Bear Fruit?
After your website is launched and goes live, how long must you wait for it to bear fruit and increase sales to your business?
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- Lee L.
The Pros and Cons of Scheduling Newsletters
Here we take a look at not just the benefits, but also the drawbacks of scheduling and sending newsletters to your subscribers. What timeline suits your business?
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What Does the Closure of Vine Mean for Video Content
An early innovator in online consumer video, Vine has shut its doors. With video content a major trend in 2016, what does this signal for the format?
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- Lee L.
Spam and Junk Mail: Where Leads can be Lost
Whether you are a sender or receiver, potential leads can be hampered by landing in the spam/junk mail folder. Learn how to combat this.
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- Lee L.
Do you use These 5 Essential Modern Business Tools?
Business as a whole is in a constant state of flux and forever changing and evolving. Here in 2016, there are arguably five tools which will stand the test of time.
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How Expanded AdWords can Threaten Organic SEO
With the addition of extra headlines, character count and overall text to Google Ad snippets; space for organic results can become even more limited.
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- Lee L.
Best Practice and Best Fit in Website Design
The successful business owner considers both best practice and best fit when it comes to their work. Your websites should consider this too to be the most effective.
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- Lee L.
Traits that Improve your Contents Chances of Being Shared
Having content is great, but having content that is shared online is even better. Here are some traits that your content should have to improve its share-ability.
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Get a Headstart on your 2017 Content
With content poised to remain paramount in 2017 for your website, it makes sense to get a head start with some content that you know you will need.
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- Lee L.
Four Things your Social Followers can Tell You
Far from simple numbers that reflect how popular your business is on a social network, you social followers can tell you a lot about your business.
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- Lee L.
Exploring the New WordPress Advanced SEO Tools
October 2016 sees WordPress add three new SEO tools to help court visitors to your website. We explore and explain them here.
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