To mobilize your online presence does not mean to make it mobile-friendly. Rather, it activates all of your resources to interact with customers and gain new ones.
You can mobilize your online presence simply by using the facets which it is made up of. Creating a new blog post is an example of digital marketing activity, but posting this blog post to your social media channels and even over your app as a push notification is an example of mobilizing it. In essence and looking at it in this light, mobilizing content is akin to optimizing it to get the best use from it as possible. Here we show you how to do this when it comes to you:
Posting a blog to your website may reach two hundred people. Posting a blog to your website, your FaceBook profile, and to your Twitter account may reach two thousand people. As you can see, you can prime your blog post to reach a bigger audience by mobilizing not only your website but also your social media channels in conjunction with it.
Your mailing list is made up of those who have willingly subscribed to it to receive correspondence from your business. Therefore each and every time you send a newsletter, you mobilize your mailing list by fulfilling its use. The content of the newsletters is up to you, but by interacting with the hundreds or thousands of your subscribers, you are effectively utilizing your online presence to directly reach those with an interest in your business.
Video content is widespread nowadays and you should take heed of this trend and do the same for your business. Instead of being confined to your YouTube or Vimeo channels etc., video content finds favor in use everywhere – from your app to your website and everything in between. The versatility of the video file means that it is supported on a vast majority of platforms and can easily be viewed on both desktop and mobile devices.
As seen from above, effective mobilization of your online content and presence is common sense and can be easily made commonplace. Twitter does not have to just host your 140 character posts, it can link to your 14,000-word whitepaper if you would like. Your blog post may be to drive traffic to your website, but that does not mean it is confined to only appearing on your website. Consult with the experts at Ireland Website Design to effectively utilize and mobilize the tools that you already have. Our websites, our work, and our ethos drive customers to your business.