You've got the design sorted, you've got the development done and now your website is ready to launch! Not quite. You need to make sure it's actually usable by the people you're trying to attract.
User testing is a great way to see exactly how user friendly your website is. It's also a great way to analyse your current website before undergoing an overhaul. See what functions work, what just doesn't make sense to the average user and find out what your potential clients truthfully think about your website. Over time, it's easy to overlook, or simply miss, flaws and problems in a website's or an app's design. A fresh pair of eyes will pick out problems with your website or app before it goes to market.
User experience design can make or break your business. If people find your website too difficult to use, they will leave and find a competitor with a more user-friendly website. How can you figure out what your visitors like? User testing.
With user testing, we create a new group of unbiased testers to try out your website. Our user testing team can carry out usability tests, focus groups, interviews and surveys. We offer both moderated and unmoderated testing - whichever is your personal preference or more suitable to your testing goals.
A user narrated video - each user records what they're thinking and doing as they navigate your website or app. This lets you in on the average browser's mental processes as they try to find key functionalities of your site. You’ll also receive screencaps describing user interactions like mouse movements, taps, swipes, and key presses.
A written summary - testers fill out custom questionnaires designed specifically for your website/app.