Amplifying an Irish bag manufacturer’s online presence

Sporthouse Banner MockUp

Liam Power opened Sporthouse in Waterford in 1984 with a loan of £400 from the credit union.

He started manufacturing bags in the family kitchen with a sewing machine he bought from his old employer. He made durable, high-quality bags and as the demand grew and more orders flooded in Liam had to move to a bigger location.

Sporthouse moved to a factory in an industrial estate and went on to grow as an international manufacturing company that supplies bags to companies all over the world.

They make school bags, travel bags, and rucksacks which were in high demand both internationally and here in Ireland.

Sporthouse is now known for its incredible quality and longevity, as well as having friendly customer service. 

Sporthouse Our Story

The Task

Sporthouse is a manufacturing company based in Waterford that supplies high-quality bags such as travel bags, school bags, and rucksacks. They wanted us to help them create a stronger online presence so they could continue to grow their business and sell all over the world.


They didn’t have an eCommerce website up and running, but wanted to give their customers the option of buying their bags online. We needed to help them push their brand into the online market so they could branch out in the online space and reach their online sales targets.


325% +

Increase In Sales

Website Traffic

Increase In Website Traffic


Increase In Repeat Customers

Our Solutions

We created an eCommerce store for Sporthouse using Shopify, giving them all the functionality they needed to be able to sell their products online. Our visually impressive design was created to impress their customers, using white space to make their products stand out.

We made the website user-friendly at the back end of the site so the owner could update as they pleased and wouldn’t be worried about running into any difficulties in the future with making changes. Our team also provided website management training to ensure the owner had a good grasp of how to upload products, change banners, access orders,etc.

Our team ensured the website guided the customer journey with clear call-to-actions leading to the enquiry forms and shopping pages. We made the navigation menu user-friendly which allows for an easy, stress-free user experience. All of these features helped increase Sporthouse’s sales and overall customer satisfaction.

Sporthouse Delivered

What We Delivered

  • Mobile Responsive Website Design
  • Onsite and Local SEO
  • Website Management Training
  • Business Analysis and Strategy
  • A Beautifully-designed Shopify Website
  • eCommerce Website Development


Sporthouse One Logo
Sporthouse Primary Color
Sporthouse Secondary Color 2
Sporthouse Gray Color 1
Sporthouse Color Bg
Sporthouse Color


Sporthouse Typo
Sporthouse Typo 2
Sporthouse Typo 3
Sporthouse Typo 4


Sporthouse Icon 1
Sporthouse Icon 3
Sporthouse Icon 5
Sporthouse Icon 2
Sporthouse Icon 7

Mobile Friendly Design

Sporthouse Icon Mobile

What’s Inside The Pages

Ian Power, Sporthouse

What Sporthouse Had To Say

“We loved working with Ireland Website Design. With our new website, we can compete with national and international industry leaders. Awareness of our bags has increased substantially since we launched the site. Overall, I highly recommend Ireland Website Design for their great service.”

– Ian Power, Sporthouse

Ready to get started? Let’s talk

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