Shoe Suite
A striking eCommerce website for a popular Irish shoe retailer
Well-known retailer of beautiful footwear designs with 6 locations in Ireland.
The Shoe Suite & O’ Dwyers Footwear is a family owned, third generation business which is trading for nearly 60 years. The first store was opened in Midleton in 1960 by Florence O’Dwyer and since then her son David O’Dwyer has opened a further six stores, trading under two different names. The company also has a wholesale business which designs and distributes men’s footwear, Mezlan.
The Task
Shoe Suite is a well-known retailer of beautiful footwear designs with 6 shop locations across Ireland. They tasked Ireland Website Design with increasing their conversion rates, online sales, customer retention, and average basket size.
Their website lacked some vital eCommerce features, and their campaigns on Google and social media weren’t driving the results they wanted. So to achieve their goals, we knew they’d need a complete website redevelopment and a competitive digital marketing strategy.
Our Solutions
Before getting to work on their new website build and online campaigns, we wanted to work out exactly what they needed to maximise their conversion rates and get more repeat customers. We performed an audit of their website, analysed their target market, and evaluated their competitors to pinpoint areas for improvement.
After we had taken care of some technical errors to improve their loading speed, we got to work on our preliminary designs. These designs revealed a fresh, modern look for the site and plenty of features to boost sales. By adding a ‘complete the look’ section, product videos, product suggestions, and an Instagram feed, their website became much more conversion-focused.
It wasn’t just a modernised website they needed to accomplish their objectives. We also crafted multi-channel campaigns to send a large volume of quality traffic to their new website and encourage repeat buys. With enhanced eCommerce tracking installed, we were able to show Shoe Suite the great results month-on-month and retarget past customers.
A combination of creative email marketing campaigns, precisely-targeted Facebook and Instagram ads, and attention-grabbing Google Ads all worked in harmony to increase Shoe Suite’s sales. We also carried out thorough onsite SEO work to ensure they’d show up on page one of Google for relevant searches.
What We Delivered
- Branding
- Website design
- Content writing
- Custom eCommerce features
- Onsite SEO
- eCommerce website redevelopment
- Digital marketing strategy
- Email marketing
- Google Ads
- Facebook ads
- Instagram ads
- Training workshops
Colours
Typography
Icon style
Branding
Newsletters
What’s Inside The Pages
Mobile Friendly Design
Social Video Ads
What Shoe Suite Had To Say
“Our online sales have increased dramatically since our new site launched. Nick’s approach and knowledge of digital marketing strategies for Irish eCommerce stores is second to none. We’ve had great success with both our Facebook ad campaigns and our Google Ads. The marketing team at Ireland Website Design are incredibly attentive to our needs, and very proactive to changes in the market. I highly recommend hiring them.”
– Mark O’ Dwyer, Shoe Suite
What Shoe Suite Had To Say
“Our online sales have increased dramatically since our new site launched. Nick’s approach and knowledge of digital marketing strategies for Irish eCommerce stores is second to none. We’ve had great success with both our Facebook ad campaigns and our Google Ads. The marketing team at Ireland Website Design are incredibly attentive to our needs, and very proactive to changes in the market. I highly recommend hiring them.”
– Mark O’ Dwyer, Shoe Suite
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