PPC or Pay-Per-Click advertising is basically buying visits to your site. By bidding on keywords relevant to your industry, your site appears as an advert above 'natural' search engine results. PPC is one of the most influential ways to boost your conversion rates. Pick your budget and we'll help you come up with your crucial keywords, customer demographics and geography. Then watch high quality, converting traffic flow to your website.
One of the most popular pay-per-click advert campaign platforms is Google AdWords. Our PPC team can create tailored adverts designed to entice and convert your target market into loyal customers.
How Does PPC Advertising Work?
Once you have an amazingly written ad spiel, you can bid on a series of search phrases or keywords you want your advert to appear for. What placement your ad gets depends on two things: your bid price and your quality score. Your bid price is how much each click will cost you - so if you bid €1.50 and 100 people click on your advert, it will cost you €150. Your quality score is decided from a number of factors including: your land page copy, your click metrics, your website's metrics, amongst others. Sounds simple enough? Not quite, to get great conversion rates (people actually buying/signing-up for your offerings) takes a lot more than getting people to click on a link.
Why Hire Us To Do Your PPC Advertising For You?
Simply put - we can save you a lot of advertising money. We know what works. PPC is one of the best ways to get your conversion rates healthy, but when it's done wrong it can quickly cost you a fortune in wasted clicks, junk traffic and useless bidding wars. Pay per click advertising should have a clear, quantifiable short- or medium-term goal in mind. We concentrate on conversions, not just clicks.