Ireland Luxury Travel arose out of a love of Irish tourism and an understanding of a need for bespoke travel designed by local experts. Ireland Luxury Travel co-founders, husband and wife team, John & Naomi Sheehy have expanded on their experience in working in local Irish tourism, in particular Naomi's family's enterprise of the restoration and visitor's centre development in Baltimore Castle, Baltimore, Ireland. John & Naomi take pride in operating genuine and unique Ireland vacations.
As a start up, Ireland Luxury Travel approached us to help carve out their brand and create a stylish, high-end online presence.
Aimed at the US market, our digital strategists carried out extensive research into the American audience. Once we knew what the target audience responded to, our designers created a high-end branding to reflect the luxury service on offer - while maintaining a uniquely Irish feel.
The home page is designed to collect visitors' contact details to compile a database of potential clients for the company to send relevant marketing emails to. The brochure lead magnet is featured twice on the home page, directly under the main slider and as part of the footer banner.
A key part of selling the authentic Irish travel experience to the American market is vivid imagery. Picturesque images of the Irish countryside and popular tourist destinations draw casual browsers and sell the unique service on offer.