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Founded in 1988, Heffernan Insurances are a Waterford-based insurance brokers. The company has steadily grown over the years to provide a comprehensive range of insurance services to personal and commercial clients across the south east and beyond. They are regulated by The Central Bank of Ireland and are members of both the I.B.A. (Independent Brokers Association) and P.I.B.A. (Professional Insurance Brokers Association).


The Task

Heffernan approached us to modernise and re-vamp their web presence. Keeping their logo and general colour scheme, they wanted their new website to generate more leads, promote their brand and enable them to update the content themselves.

Our Solution

To help Heffernan Insurances get the most out of their web presence, we re-built their website from the ground up and created them customised social media profiles.

Continuing with their established branding, our designers created a Waterford-focused design with vivid blues and clean whites.

The most important features on this website are the quotation forms and generators. A key aspect for Heffernan Insurances was lead generation and these custom quote forms and custom quote generators provide visitors with the perfect reason to leave their contact details with Heffernan.

As with all Ireland Website Design projects, Heffernan's new website has had extensive search engine optimisation carried out and we provided a full day's training for the staff.



What We Delivered

  •  Business Analysis
  •  Website Audit
  •  Brand Identity
  •  Content Strategy
  •  Copywriting
  •  Mobile Responsive Website Design
  •  Custom Quote Generators
  •  Website Accessibility
  •  Search Engine Optimisation
  •  Local Search Engine Optimisation
  •  Website Management Training
  •  User Testing
  •  Support and Maintenance
  •  Digital Marketing Strategy
  •  Social Media Account Creation
  •  Social Media Branding


Client Testimonial

Working in an incredibly competitive industry, we need a website that ranks well on the search engines and is easy to use for the many different types of people we cater to. Ireland Website Design were able to deliver on both points and so much more. We love the focus on Waterford for our home page and the great use of our branding throughout the site.

Aoife Horgan, Heffernan Insurances


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