Hardware & Marine Supplies
Your local experts in hardware and marine supplies
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Unbeatable quality and service at a price you can’t complain about!
Hardware & Marine Supplies has been offering outstanding general hardware, leisure boating equipment, angling, and water sports supplies, among other products, since its establishment in 1987.
Situated in the picturesque Kilmore Quay, they take pride in catering to the coastal community and the entire Ireland through nationwide delivery, providing exclusively top-quality products at budget-friendly prices.
The Task
The website should be modern, user-friendly and visually appealing. The design should be clear, concise and easy to navigate. We should also include engaging visuals such as photos and videos of our services, products and treatments. We should also have an online chat feature where customers can ask skin care-related questions and receive personalized advice. This will help build trust with potential customers and create a more engaging experience. We should also have a section that outlines our mission and values and why customers should choose us. This will help visitors understand our commitment to providing the best products. Overall, our website should provide customers with an informative and enjoyable experience that encourages them to explore our services and products. We should strive to ensure that our website is well-organized, easy-to-use and engaging.
48%
Increase In conversion rates
235%
Increase in online sales
37%
Increase In repeat customers
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Our Solutions
Before getting to work on their new website build and online campaigns, we wanted to work out exactly what they needed to maximise their conversion rates and get more repeat customers. We performed an audit of their website, analysed their target market, and evaluated their competitors to pinpoint areas for improvement.
After we had taken care of some technical errors to improve their loading speed, we got to work on our preliminary designs. These designs revealed a fresh, modern look for the site and plenty of features to boost sales. By adding a ‘complete the look’ section, product videos, product suggestions, and an Instagram feed, their website became much more conversion-focused.
It wasn’t just a modernised website they needed to accomplish their objectives. We also crafted multi-channel campaigns to send a large volume of quality traffic to their new website and encourage repeat buys. With enhanced eCommerce tracking installed, we were able to show Shoe Suite the great results month-on-month and retarget past customers.
A combination of creative email marketing campaigns, precisely-targeted Facebook and Instagram ads, and attention-grabbing Google Ads all worked in harmony to increase Shoe Suite’s sales. We also carried out thorough onsite SEO work to ensure they’d show up on page one of Google for relevant searches.
What We Delivered
- Business Analysis and Strategy
- Brand Refresh
- eCommerce Website Development
- Local and Onsite SEO
- Brand Identity Guidelines
- Website Management Training
- Content Writing
- Website Management Training
Colours
Typography
HEADINGS, PARAGRAPHS & LISTS
User Interface
Featured Products
Iconography
Mobile Responsive
Branding
What’s Inside The Pages
What Hardware & Marine Supplies Had To Say
“We recently launched our new store website with the help of the Ireland Website Design, and we could not be more pleased. The team was incredibly knowledgeable and provided us with the perfect tools to create a user-friendly, modern website that our customers can easily navigate. They were also very responsive and accommodating to our needs, ensuring that our website was exactly as we envisioned it. We would highly recommend Ireland Website Design to anyone looking for a reliable and professional partner for their website development.”
~ Eugene Kehoe, Hardware & Marine Supplies
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