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The CleanTechStore by GorillaSpoke provides ethical and water/energy conservation solutions. 99% of the products they sell require no batteries. The company motto is Clean Business, Clean Enterprise.


The Task

Essentially, the CleanTechStore wanted a bright, inviting website that welcomed new visitors to the world of eco-friendly tech. An easy-to-use online shop needed to encourage repeat customers. The content management system needed to be staff-friendly and easy to update.

Our Solution

A complete re-branding involving a new logo and branding guidelines was implemented. With over 200 products on sale, the eCommerce system used needed to be robust, yet user-friendly in layout and functionality.

By providing three contact methods along the main navigation bar, site visitors who want advice or would prefer to speak to someone about making a purchase can easily find the information they need. Products are presented on white backgrounds with a distinct lack of distracting graphics in the surrounding area to focus visitors on the benefits of each product, clearly laid out in easy-to-read format.

Finally, we provided staff with a day of one-on-one training and a full set of training manuals and videos to access when they needed.



What We Delivered

  •  Business Analysis
  •  Website Audit
  •  Brand Identity
  •  Logo, Business Card & Letterhead Design
  •  Mobile Responsive Website Design
  •  Ecommerce Website Development
  •  Search Engine Optimisation
  •  Website Management Training
  •  Digital Marketing Strategy
  •  Email Marketing Set Up


Client Testimonial

Nick, Evan & Francisco at IWD were highly professional, good humoured and very patient at all stages of the process. The key to the success was actually meeting them face to face which cemented my vision with the team. From start to finish, I enjoyed the process because I was listened to and my vision was improved and implemented. I can't wait to upgrade in the near future and work with IWD again. I would highly recommend IWD for all your website needs.

Simon Herbert, Gorillaspoke


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