Electro City

A eCommerce website for electrical retailers in Ireland

Electro City Banner MockUp

Electro City is one of the largest independent electrical retailers in Ireland!

Established in 1933 Electro City pride themselves on the quality of the products they sell and the excellence of the service they provide.

They are a locally-owned and family-run business with stores in Kilkenny, Carlow and Waterford.

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Studio Task

The Task

ElectroCity wanted to be better than their competitors when it came to eCommerce and online sales. They wanted to increase their sales online and make their website easier to use and customer-friendly. They needed to integrate their existing till system with the new website to cut down on wasted admin hours and make the customer experience online and in-store as smooth and as easy as possible. Owner Bill was worried about finding the right person for the challenge, but knew they needed a high quality website to help them grow online sales in the future.

334% +

Increase In Online Sales

Website Traffic

Lower Cart Abandonment


Increase In Conversions

Our Solutions

We worked with ElectroCity’s own in-house eCommerce department to design and develop the new website. Following on from a full audit of their old website, we saw that more people visited their site on their desktop and there was a high rate of people abandoning their carts before completing their purchase.

We integrated Flexi-Fi onto the new site which enables customers to pay using finance. We also implemented FOMO (fear of missing out) tactics and techniques to include limited discounts, abandoned cart recovery emails and flash sale promotions. These all encourage customers to make spur of the moment purchases, which help to continually increase the company’s conversion rates.

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What We Delivered

  • Business Analysis
  • A Shopify site with significant design. software & funcnionality
  • eCommerce Website Development
  • Local Search Engine Optimisation
  • Brand Identity
  • Mobile Responsive Website Design
  • Search Engine Optimisation
  • Website Management Training


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Electro City Typography


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Electro City Icon Style
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Icon style

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Mobile Friendly Design

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What’s Inside The Pages

Bill Hacket, Redlane

What ElectroCity Had To Say

“Nick and his team were incredibly helpful in creating an updated brand and online presence for us. We’ve seen an increase in our online sales since we went live with the new website and the feedback from customers has been great.”

– Bill Hacket, Redlane

Like What You See? Let’s Get Your Project Moving

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