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Published: July 2017 | Read Time: May 3 Min

ElectroCity is one of the largest independent electrical retailers in Ireland!

Established in 1933 ElectroCity pride themselves on the quality of the products they sell and the excellence of the service they provide.

They are a locally-owned and family-run business with stores in Kilkenny, Carlow and Waterford.

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THE TASK

ElectroCity wanted to be better than their competitors when it came to eCommerce and online sales. They wanted to increase their sales online and make their website easier to use and customer-friendly. They needed to integrate their existing till system with the new website to cut down on wasted admin hours and make the customer experience online and in-store as smooth and as easy as possible. Owner Bill was worried about finding the right person for the challenge, but knew they needed a high quality website to help them grow online sales in the future.

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254% +

 Increase In Online Sales

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11%

Lower Cart Abandonment

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172%

Increase In Conversions

OUR SOLUTION

We worked with ElectroCity's own in-house eCommerce department to design and develop the new website. Following on from a full audit of their old website, we saw that more people visited their site on their desktop and there was a high rate of people abandoning their carts before completing their purchase.


We integrated Flexi-Fi onto the new site which enables customers to pay using finance. We also implemented FOMO (fear of missing out) tactics and techniques to include limited discounts, abandoned cart recovery emails and flash sale promotions. These all encourage customers to make spur of the moment purchases, which help to continually increase the company’s conversion rates.


The addition of mega menus on the new website makes it easier for customers to find what they’re looking for. We also added a live chat feature onto the website to provide around-the-clock help for customers looking to ask questions without having to visit the store. The user-friendly layout and design creates a better customer experience, resulting in a higher conversion rate.


We walked our client through every step of building the site to ensure that he knew what to expect and what he was getting from his investment. The result? A modern, mobile responsive website with clear strategic solutions to their company’s previous online problems.

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WHAT WE DELIVERED

  • Business Analysis
  • ECommerce Website Development
  • Local Search Engine Optimisation
  • Brand Identity
  • Mobile Responsive Website Design
  • Search Engine Optimisation
  • Website Management Training
  • Increased Website Traffic & Online Sales

WHAT'S INSIDE THE PAGES

WHAT ELECTROCITY HAD TO SAY

“Our new website has captured the essence of our business, our clients now have a convenient location to browse our range of products and we are expecting an increase in business because of it, all thanks to Ireland Website Design.”

- Bill Hackett, ELECTROCITY

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