December 5, 2015

15 Of The Best Free Tools For SEO

To reach the top of Google and stay there, your website must deserve to be there. One way to make it deserve this high position is to use SEO tools to help you analyse what you are doing and make recommendations on making improvements and here is a list of some of the best tools you can use:

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Why is my website not appearing on Google?
December 5, 2015

Why is my new website not appearing on Google?

This is a common question we are asked and it often comes up when building a brand new website  “Why is my new website not showing up on Google searches?”. This blog post is done for new websites, if your website previously appeared on Google and no longer does then this post is not for you and I recommend you read advice from Google.

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seo tips
December 5, 2015

Make Google Want Your Website

You want Google to want to direct traffic to your website. Avoid these seven common pitfalls when it comes to the SEO of your website.

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Website Accessibility
December 3, 2015

Making Websites Accessible

Accessible websites can be used by people with visual or hearing impairments without major limitations. But it doesn’t stop there. Add a comment

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how much does a website cost
December 1, 2015

How Much Does a Website Cost in Ireland?

As with most things, the answer is completely dependent on your expectations, technical requirements and the standard of work you want. So let's break this down into easy-to-understand terms and deliverables before looking at how much a website costs in Ireland.

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November 28, 2015

What Makes A Good Website - Video by Nick

I am passionate about websites being good, bad websites upset me and in this video I talk about what makes a good website. This is a must watch if you are considering a website project.

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graphic design ireland
November 27, 2015

Consider Graphic Design to Stand Out from the Crowded Internet

Have you ever come across an image somewhere only to see it crop up again somewhere else unexpectedly? It may be an image of a dog with a frisbee in its mouth on a beach adorning a veterinary flyer and then you may see the same image of the dog with the frisbee, albeit this time in a park, featured on a website that sells pet toys.

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wordpress login security
November 25, 2015

How we Protect your WordPress Login Page

Because WordPress is a very popular website building software, it is a target for malicious hackers and those who try to gain access to your website. With this, it is important to protect the access to your website (i.e. your login page) – something which we do here at Ireland Website Design.

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Email Marketing
November 25, 2015

25 Emails to write for each Stage of the Customer Lifecycle

Keeping customers engaged with your business is crucial for recurring revenue. Emails provide a good way to remind your contacts about your company and new products. Add a comment

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customer focused website
November 19, 2015

Why CEOs Need to Think Like Consumers

Website design is a sizeable and important project that is only tasked to those who you trust. That is why we are used to dealing with top tier management and CEOs who come to us seeking their company website to be designed – it is justifiably too important a task to outsource to an intern for example.

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push notifications
November 17, 2015

Using your App for Sales + Brand Awareness

While your website may be your main and most robust platform for your online presence, one should not underestimate the app as a potential way to really drive sales to your business and increase and maintain brand awareness at the same time.

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November 16, 2015

How To Be More Effective in Gaining Leads

Calls to action
Calls to action tell you potential client where to go, what to do and aim to get that first point of contact between the client and your company. Highlight important information and push them to contact you now, not later. Make your calls to action short, direct and easy to see. Some of the most popular haulage company CTAs are ‘Request a quote’ ‘Call us today’ or ‘Get in touch now’.

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November 16, 2015

Goggins Transport Redesign

Ireland Website Design is delighted to announce the launch of the new Goggins Transport website.

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website support
November 15, 2015

Looking After my Website - Will I Need Support?

After we at Ireland Website Design design and handover your new website to you, you will inevitably want to make some changes and additions down the line as you for example add new products or services etc. We provide training to show you how to maintain your new website, but depending on your (or your staff’s) levels of proficiency, you may be able to do a certain amount of this by yourself. However there are other aspects and more advanced changes which you may need our help and support with.

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about us page tips
November 14, 2015

An About Page That Drives Sales

While most websites have an ‘About’ or ‘About Us’ page, these can be redundant if not written correctly. Let’s be realistic, if your company is a flower shop, it can already be guessed as to how your ‘About Us’ page will read: “We sell the finest quality flower arrangements in beautiful designs . . .”

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November 12, 2015

6 Strategic Steps To Drive Traffic To Your Website From YouTube

YouTube can be a great source of leads for your business. At Ireland Website Design we are successful with driving a lot of traffic from YouTube to our own website. How does this work and why does making videos get you traffic to your website.

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November 12, 2015

Is Email Marketing Dead? 7 Statistics That Prove Otherwise...

In a single day, there are 193.3 billion emails sent. 108.7 billion of these are business related. When averaged out, each person on the planet gets 121 emails everyday. So with all that competition to fight through, why should good marketers still bother with email marketing? We've come up with the four main benefits for your business and then we'll back it all up with 7 key statistics to show their effectiveness.

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Maslows Hierarchy of Needs Website
November 11, 2015

Why Do I Need a Website? - Understanding Maslow's Hierarchy of Needs

It is true that in 2015 and going forward that your company needs a website. Have you ever asked yourself why does your company need one? It may seem strange to question this, especially as obvious answers might jump out at you such as “to have an online presence” and “to sell my products online” etc.

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November 10, 2015

How Facebook is Stealing Billions of Views

Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the media giant Facebook is pretending everything is fine, while damaging independent creators in the process. How does this work?

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November 10, 2015

Phishing scam that is targeting domain name owners

We need to make you aware of a widespread phishing scam that is targeting domain name owners globally. A few of our clients have been in touch to let us know they have received these emails.

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explanation of seo
November 5, 2015

A Basic Explanation of SEO (Search Engine Optimistaion)

Search Engine Optimisation (SEO) is a term that you may have heard of before. It is a vital process in terms of driving the correct online traffic to your website in the competitive and crowded world of online browsing. Due to this, it makes sense that you have at least a basic understanding of SEO to gain the benefits of your online presence and to reap the rewards of reaching your target audience(s). Read our quick guide here:

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November 5, 2015

Google Shopping is Launching in Ireland

After missing its first launch date back in 2014, Google is now looking to launch Google Shopping in Ireland this year. Currently serving 23 countries around the world, Google Shopping allows you to search and compare products on factors like price, availability and location. Add a comment

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branding and message copy
October 31, 2015

How to Keep your Brand and Message Consistent

Your website is an extension of your business and areas of interest and as such should present your ideas and ethos as a whole in a consistent manner. We touched on this before in terms of your logo and branding when we asked you to consider ‘Will my Logo Work for all of my Company Branding?’ This also extends to the wording, text and written content that is included on your website. You want to make sure that you convey a clear message that leaves your browsers with no doubt that they are still dealing with your company – however many pages or links they open within your website. Due to this, it is important to consider utilising the skills of a copywriter to keep this consistency.

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Good Design
October 30, 2015

5 Laws of Good Design

You might say good design is subtle and different for everybody. While it is true that people have different preferences regarding favourite colours, pictures and fonts, it is also true that general human perception works similarly for most people.

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October 29, 2015

Our New Free Support Centre

We are delighted to announce the redesign of our website. As part of this rebuild we have developed a free support centre for our clients to help them with a range of website support topics.

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October 29, 2015

Why you should not use Wix to build your website

Wix is great for hobbyist websites and businesses who would otherwise not have a website presence however if you are serious about building a business (and especially an online business) then Wix is not for you. At its core Wix is a do it yourself site builder and for a site builder it is very good however if you are not a website developer yourself then the website you create may not generates traffic and convert that traffic into leads or sales and you may be hurting your business.

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October 29, 2015

What is the difference between a newsletter and a blog?

A blog is something you use in the top of the sales funnel (TOFU) to create awareness around the products and / or services the company provides. You do not promote products or services, you just create awareness around the problems your persona has. The other main goal of a blog is to generate traffic from organic search or social media.

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mobile responsive website ireland
October 27, 2015

Why your Website needs to be Mobile Responsive

A mobile responsive version of your website is something that you definitely need if you do not have one already. This should mirror your desktop website in terms of style and content but the main difference is how your information is delivered to and viewed by a browser on a mobile device.

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logo company branding
October 20, 2015

Will my Logo work for all of my Company Branding?

When you are thinking about having a logo designed, you will probably have some ideas in your head of how you want it to look. Perhaps it will incorporate the name of your business in some way or maybe there will be a company colour (or colours) that you will want to implement into the design?

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Personas
October 14, 2015

How Personas help during the Design Process

We design websites for clients, but in the end we design them for the users that visit the page. In order to create a website which is easy to use for visitors and gives our client a good conversion rate, we have to find out more about the users first.

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