October 29, 2015

Why you should not use Wix to build your website

Wix is great for hobbyist websites and businesses who would otherwise not have a website presence however if you are serious about building a business (and especially an online business) then Wix is not for you. At its core Wix is a do it yourself site builder and for a site builder it is very good however if you are not a website developer yourself then the website you create may not generates traffic and convert that traffic into leads or sales and you may be hurting your business.

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October 29, 2015

What is the difference between a newsletter and a blog?

A blog is something you use in the top of the sales funnel (TOFU) to create awareness around the products and / or services the company provides. You do not promote products or services, you just create awareness around the problems your persona has. The other main goal of a blog is to generate traffic from organic search or social media.

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mobile responsive website ireland
October 27, 2015

Why your Website needs to be Mobile Responsive

A mobile responsive version of your website is something that you definitely need if you do not have one already. This should mirror your desktop website in terms of style and content but the main difference is how your information is delivered to and viewed by a browser on a mobile device.

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logo company branding
October 20, 2015

Will my Logo work for all of my Company Branding?

When you are thinking about having a logo designed, you will probably have some ideas in your head of how you want it to look. Perhaps it will incorporate the name of your business in some way or maybe there will be a company colour (or colours) that you will want to implement into the design?

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October 14, 2015

How Personas help during the Design Process

We design websites for clients, but in the end we design them for the users that visit the page. In order to create a website which is easy to use for visitors and gives our client a good conversion rate, we have to find out more about the users first.

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Website Speed
October 13, 2015

8 Improvements to make Joomla load faster

Visiting a website which loads slowly is painful. You just want to quickly check a few things and in the end you spend more time waiting for the website to respond than actually looking at information on the website.

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Migrating your Website to a new Domain
October 12, 2015

Domain Migrating Tips for keeping your Search Engine Ranking

Giving your business a new name can greatly increase your turnover. A brand name is often the outcome of a decision which was made decades ago.

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September 3, 2015

Top 6 Logo Design Tips

The first impression you make on potential customers is a long-lasting one. Usually, a company's logo is the first thing a person sees

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people in an office
September 2, 2015

6 Tips to find a good Web Design Company

1. Check their Portfolio
Every good web designer keeps track of his work and usually provides links to pages he made in his portfolio. The first thing you do when you search for somebody to create your website should be checking the portfolio.

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Search Engine Optimisation
August 31, 2015

3 SEO Predictions You Need to Know for 2016

The multi-layered world of search engine optimisation is constantly evolving. As web developers and SEO experts try to work towards getting a particular website to number one for their favoured search terms, the almighty Google decides to change the goalposts and kick out the spammers and bad content.

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Worst Social Media Mistakes
August 26, 2015

The 8 Worst Social Media Mistakes Businesses Make

We don't need to tell you that social media is massive in the business world. Providing a platform for you to promote your latest products, gain public reviews and interact with your customers, social media is a fantastic way for your business to get in the spotlight.

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Mental Training Exercises
August 23, 2015

3 Mental Training Exercises for Project Managers

A good project manager is cool, calm and collected. This is easier said than done! If you're starting to suffer from burnout, or simply feeling the pressure, it's time to take a step back and consider your role and what it entails.

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Important SEO Factors 2015
August 5, 2015

Important SEO Factors You Need To Know In 2015

SEO can be quite a difficult thing to develop when you don't have much time on your hands. The rules and guidelines of effective SEO are changing all the time, and keeping track of all relevant updates can feel like a full time job!

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Rebranding your Website
July 29, 2015

How To Approach Rebranding Your Website

If you have had limited success branding your website (or simply want to change direction in the business) then rebranding your website can be a step in the right direction.

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Know what your audience wants
July 22, 2015

How To Know What Your Audience Wants Before You Start Content Marketing

Apart from finding a high-quality website design company, there are few things quite as important as content marketing. It plays a very big part in making your website more popular, as well as allowing you to reach out to your target audience more effectively.

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Online Content Marketing
July 15, 2015

Helpful Online Content Marketing Tools

Anyone who has attempted content marketing before knows that it can be a very time-consuming job.

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July 10, 2015

5 Biggest Mistakes Entrepreneurs Make

Entrepreneurs are the life force behind the business world. They are the risk takers, they enable growth within their sectors and through their sheer innovation, drive and passion stimulate economic growth.

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Image Carousels
July 8, 2015

Why Image Carousels Are No Longer Effective

When people are using a design company for their new website, a large number of them request to have an image carousel on their site.

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Web Design
June 30, 2015

Important Questions To Ask Before Hiring A Web Design Company

When you are looking for a website design company, it is vital that you find the right one for you. It's very important that you shop around and do as much research as you can so then you can find not just a company that is affordable, but also one that is able to deliver the kind of results you are looking for.

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June 23, 2015

Google Rebrands Webmaster Tools As Google Search Console

If you have been using Google Webmaster Tools for a while or you recently thought about using it, you will have noticed that Google have recently decided to rebrand it. The name has been changed to Google Search Console.

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Google AdWords
June 22, 2015

Google AdWords Grants for Irish Nonprofits: A Guide to Google Grants Ireland

Here's our guide to the Google Grant Program - tailored to meet Irish non-profits' needs. Essentially, the program is Google AdWords' program for non-profit organisations to advertise their cause for free.

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Death of the RFP Process
June 19, 2015

The Death of the RFP Process

The RFP process is much disliked, outdated and frankly an annoying way of getting website proposals. Standing for Request for Proposal, these demanding documents are loved by those with no direct relationship or real concerns with the website.

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Social Media
June 18, 2015

3 Top Tips for Social Media Marketing

With the likes of Facebook, Twitter and Instagram getting bigger and more popular by the day, your social media business presence is more important than ever.

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Responsive Website
June 17, 2015

The Most Important Elements Every Home Page Must Have

When people access your website, the home page will probably be the first thing they see. When they do, they expect to see something that will create a good first impression.

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June 12, 2015

How to Hire Qualified Staff

So business is going from strength to strength and you're looking to take on more staff to help even out the workload. Why does this sentence fill so many with dread?

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June 10, 2015

How To Increase PopUp Conversions

While you may want to increase the amount of conversions you generate with your popup campaign, it is easier said than done. Many people find popups to be annoying, to such an extent that it drives them away from sites.

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June 5, 2015

How to Grow Your Business with LinkedIn

As part of our online marketing strategy, we help our clients create effective LinkedIn profiles. As social media continues to rise in importance and influence on people's business decisions, having an engaging profile on LinkedIn is essential.

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Marketing Update
June 5, 2015

Internet Marketing Update June 2015

For all of you that are keen to keep up-to-date with the latest trends in online marketing, we've got the ultimate list for this month. We're covering Google's big mobile update, the new call-to-action button on Facebook and the changes to Google AdWords that launched on June 1st.

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Web Design
June 3, 2015

The Ultimate Online Conversion Checklist

Even if your site is able to bring in lots of visitors a day, your site could still be a failure. Unless you are converting those visitors to potential leads and then clients, your site is not doing its job properly. Luckily, there are things you can do to fix that.

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June 2, 2015

The 3 Consumer Groups Every Customer Falls into and How to Sell to Them

Don't run away from the dreaded consumer psychology! Forget the unreadable psychology journals and focus on getting to know how your customers think.

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