3 Basic Web Design Principles to be Aware of

While most businesses will want a bespoke and unique website to separate themselves from the competition; basic web design principles should still be present. Here we explain to you what these are and why all good website designers should incorporate these three into your web design.

Basic Principle 1: Usability
Often in website design, the basic notion of end-user usability can become forgotten about. Those looking to revolutionise the wheel can forget that the eventual visitors to your website may not be as ahead of the curve as your website design is. Eschewing basic and universal elements such as headers, footers and menus etc. in favour of something totally different can result in a beautiful looking website which has appalling bad usability. This is known as the user experience and is paramount to see your website retain proper function and visitors. A good website designer will be able to distil your idea(s) into a usable and functional website user experience driven website.

Basic Principle 2: Responsiveness
Every element of your website should work how it is intended to work. It is very infuriating for any user to click/tap on a link or icon only to find that it does not work or does not take them to their desired content etc. If something exists within your finished website design, it is imperative that this responds and works for those looking to interact with it (i.e. your website visitors). Of course when talking of responsiveness, we cannot neglect to mention that of mobile responsiveness. Every good website designer should build your website to be mobile responsive full stop. The day and age of separate desktop and mobile versions of business websites is fast coming to a close.

Basic Principle 3: Speed
A crucial element and deciding factor that can influence your website hits, conversions and bounce rates is that of website speed. Lightning fast speeds can be difficult to obtain and sustain, but your website should have acceptably swift loading times. Therefore pages, links, icons, images and videos should all load in a matter of seconds without keeping those browsing on your website waiting. Yes the likes of available internet speeds is out of your control, but optimising your content and having your website on the correct type of server is something that you can control. A good website designer will not only guide you on this, but they should also be able to action most if it for you.

Here at Ireland Website Design we not only incorporate the basic principles into your website design, we also ensure to go that extra mile so that you stand out from the crowd for all the right reasons. Our work drives sales to your business.

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