Incorporating SEO And Influencer Content On Your Website
- Category: Blog
Search Engine Optimisation (SEO) has become a very big part of attracting visitors to a website. Optimising content though is a practise that is changing all of the time. Originally, search engines simply just used to look for keywords and then use that to dictate the ranking. Now search engines also look at the content as a whole so then they can find the right information for their audience.
This is why making sure you have the right content has become more important than ever. At the same time however, making sure you have a good program when it comes to influencer content is also very beneficial. Combining SEO and influencer content is not that difficult, mainly because it only involves writing good quality content. If you are able to combine SEO with influencer content though, you will find the popularity of your site reaching whole new levels.
Here we will take a look at how you can combine SEO and influencer content easily and without having to make any drastic changes to the way you write your content.
Make Sure You Are Using The Right Keywords
The first thing you really need to do is make sure that you are using keywords that best apply to your content, and also can be placed in areas that are of advantage to your SEO optimisation. If you can, try and make sure that your keyword or topic is in the title or main heading of your influencer content.
If you aren't able to get the exact phrase or keywords you are looking for into the title then that is okay. Just make sure that they are used at some point in the content, and also when you are providing links to external sources. The thing you must remember is that your influencer content should be focused on something very specific. This is how you are able to combine it with SEO so then your page ranking increases drastically.
If to start with you are not totally sure what topics or keywords you should be focusing on, then you should hit the internet and do a little research to see what you can find. Obviously, using services like Google Keyword Planner is a good way to make that process a lot easier. As long as you have a good idea of what topics you want to focus on, and what the target keywords are going to be, then you should be able to get your influencer content up and running in no time.
Find Influencers And Recruit Them
Once you have the content you are looking for, it's time to find some influencers and bring them on board. A good idea would be to use some form of tool to find influencers, such as Traackr which allows you to keep a track of the influencers you have already found.
The important thing to remember is that the influencer must talk about the same topic as you. You might find someone who is very popular, but if they do not talk about the same topics you do on a regular basis then they will not be able to provide you with the results you are looking for. Make sure you check what kind of impact their content has on their audience, for example how many times their audience shares their work on social media, how often they comment on the site, etc.
If you find influencers that you think will bring in good results, keep a track of them and see how they perform. This will then give you a good idea about which influencers you should consider recruiting.
Sourcing And Content Topics
When you start collecting content from your chosen influencers, make sure that you use target phrases or keywords when you send them questions. When you do this, you are more likely to get answers back that have been SEO optimised organically, purely because of the wording of your question. This will also help encourage your influencer to send you a great quote that covers all of the bases you are looking for. It isn't so much putting words in their mouth as it is making sure that they word their response in a way that is beneficial to you.
If it helps, think of it as trying to get a response that would look good on Twitter. In other words, something short, sharp, to the point and contains all the keywords and phrases that are needed. As long as you are able to get responses that use the right keywords and phrases, then you will be onto a winner.
Use Infographics And Videos
If you really want to get good results from your influencer content, then try and turn them into infographics or videos and then share them with your influencers. This is kind of like pitching an idea as a guest blogger, only you know that are more likely to accept this because they have helped create it.
If your influencers are able to provide you with content that you think could work well in an infographic or video, then go ahead and create them. Make sure you check the influencer's website first so then you create something that would be appealing to them. For example, if your influencer uses infographics at every opportunity, then you know an infographic would be very popular with them indeed.
Ultimately, the whole process of creating influencer content is about creating content that people are actually looking for. When you are able to provide that, you can then make sure that SEO is taken into account so then relevant keywords and phrases are used and are well targeted. If you are able to do this, then you will find the popularity of your website increasing at a rapid pace.