Google AdWords has quickly become one of the best tools available online when it comes to advertising. As far as advertising systems go, AdWords presents a way to get adverts out there quickly, easily, and with very little maintenance. After it has been set up, all you really have to do is monitor the profits that the system makes for you.
While it is very good for advertisers, it is also a great tool for bloggers as well. A large number of blogs have now figured out that AdWords is a great way of monetizing their site while still increasing awareness and traffic at the same time. There are however things that bloggers should take into account first before they start using AdWords or a similar system.
Here we will take a look at the aspects of Google AdWords that bloggers should keep in mind, and how they can deal with issues that may arise.
The Arbitrage Policy
Google AdWords has an Arbitrage policy, which essentially means that they will not allow sites to be advertised that contain a lot of advertisements. Google generally tends to search blogs to see if they have more advertising than content. This is of course part of their drive to make sure that they only provide useful and informative content. They are also now cracking down on sites that have pop-up ads as well, so this is something to keep in mind before you use AdWords.
The Arbitrage policy also lowers the ranking of blogs that have content that is considered to look like a generated template, so it’s important that all of your content looks original and well written. This policy basically is a way of preventing sites from providing content that is anything other than original and informative. If you’re concerned that you have too many adverts on your site, then it’s best to remove some of them. Better to be safe than sorry and risk having a low Google ranking, or worse having your account suspended.
The Bridge Page Policy
As well as making sure that you don’t have too many adverts on your site, you also need to make sure that you don’t have any bridge pages on your site. A bridge page is basically like a landing page, except it automatically links the visitor to a totally different site straight away. It is a method that is often used by spammers or sites trying to get in a few more adverts. AdWords does not like having these kinds of pages visible, mainly because it wastes their time and well your. Not only does it create traffic for a site other than yours, but it also leaves Google looking like they have provided faulty information in their results.
Make sure that you don’t have any bridge pages on your site. If you do have some, then you can transform them by writing some content and then providing an organic link to the other site. Not only will this increase your ranking if the content is relevant, but it also is an effective way to get rid of bridge pages without losing the effect you were looking for.
The Information Harvesting Policy
Google AdWords also doesn’t support web pages that are designed to collect information from their visitors. These could be addresses or bank and card details. If you have one page like this on your blog – for example a place where people can donate or buy your merchandise – then that is okay. This page will not feature on AdWords, but all your others will. If however, you ask for information on several pages, then this will seriously damage your ranking.
AdWords attempts to block out sites like this mainly because they have had too many spams sites popping up exploiting their system. There was a time when Google had far too many sites that offered free competitions while collecting other people’s information. AdWords has allowed them to clamp down on that kind of advertising fiercely and as a result, too many pages like this on your site can be very damaging.
Read The Google AdWords Policies Closely
Because of the changes to SEO and other content marketing strategies, the policies of search engines like Google are changing all the time. They are essentially trying to adapt to an internet that is constantly growing and evolving. They want to make sure that they provide accurate and helpful search engine results quickly and easily. In order for them to do that, they have to keep updated their policies when it comes to AdWords.
It’s important that before you sign up for AdWords, you need to read their policies very closely to make sure that your site does not contain any content that could harm your ranking or even result in your account being suspended. As long as you have content that is informative and useful to visitors, then your blog should be fine. It is still important to check though so then you don’t do anything that would make AdWords a waste of your time.
Ultimately, if you are running a fit and proper blog then Google AdWords should be an effective platform for you to monetize and promote your site. It is important though that you take into account all the policies that AdWords adopts. This way you will be able to get the most out of the online tool and help increase the audience of your blog.