November 7, 2017

What is a Content Management System (CMS)?

If you've been talking to a website design company chances are they've mentioned CMS a few times. But what exactly is a CMS?

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October 28, 2017

5 Tips on Choosing a Good Domain Name

We've all had one of those moments: you find a company you really like the sounds of and their products/services look great, so you decide to check out their website. You go to type in their URL.... and then you realise. www.reallylongandcompletelyunrelatedurlthatstotallyinappropriate.net. Wow. That's terrible.

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October 28, 2017

Help! My Website is Losing Traffic! How to Fix Broken Search Engine Rankings

It can happen to anyone - one moment you're flying high as Google's number one choice and then you see a drop in visitor numbers. Your inquiries and sales start slowing down. But what's the cause? It could be a number of things - but before you start panicking, try these quick and simple troubleshooters for Google ranking problems.

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October 28, 2017

Digital Marketing Strategies: 5 Steps For Creating A Successful Marketing Campaign

What makes a successful marketing campaign? One that converts!

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October 28, 2017

What Is Content Curation and Why Should My Business Do It?

So you have your great-looking, perfectly-functioning up-to-date website working it's magic on your clients. You've already got Facebook, LinkedIn, Twitter and Instagram set up and you update them on a daily basis. You interact with your followers, keep tabs on your competitors and build relationships with others in your field. This all takes up hours of your time, as well as the need to constantly keep your website and blog updated, current and relevant. High quality, original content is essential to keep your business at the top. This takes time to create.

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October 28, 2017

How the Moving Image is Moving into the Web Design Space

Here at Ireland Website Design, we are always aware of trends within both website design and digital marketing. One such trend of 2017 in website design is that of the moving image. GIFs (graphical interchange formats), videos and animations have started to see widespread use across website designs this year. It is understandable as to why – these types of visual content are more interactive and attention grabbing due to the fact that they are moving images. There are many useful uses for these which we discuss in more detail below. Moving images have definitely moved into the world of website design and their use may see static images move out altogether.

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October 28, 2017

How to Define your USP

Every good business needs a unique selling point (USP) so that they can offer something different to their competitors. But asking a business to define their USP is not always a simple task. When struggling to come up with an answer, it can often be a better question to ask what makes you better than your competitors. This could be a particular product or service or possibly even a way a company handles their customer service policies and procedures. This is a big part of defining your USP and it is something we will explore in this blog post here. Not only will this blog post examine what a USP is, but it will also show you how to both create and implement your USP to help drive sales to your business.

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October 28, 2017

Five Major SEO Mistakes of eCommerce Websites

SEO mistakes and errors can be found throughout websites of all types; but SEO mistakes of eCommerce websites exist in a different dimension completely. While every website is important in their own way, eCommerce websites exist to make sales within them and do not always have a physical shopfront to make sales within too. Therefore correct search engine optimisation of eCommerce websites is key to their success. Here we show you five major SEO mistakes of eCommerce websites that are alarmingly commonplace online today. From simple text and labelling bad habits, these mistakes can be easily fixed once identified. You may be guilty of some (or all) of these below, so use this information to correct the mistakes and drive even more traffic and sales to your eCommerce website.

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October 28, 2017

Will the new .ie Domain Rule Change Affect my Business?

In short, the answer to this question is yes – your business will be affected for a number of reasons. With the new rule change that the The Irish Domain Registry (IEDR) has announced, it means that competitors and domain squatters can obtain a .ie domain in relation to your business. This IEDR rule change is proposed to happen in early 2018. Use this to your power to safeguard your business interests online now.

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August 30, 2017

What you Need to Know About the GDPR

May 25th 2018 will see the EU General Data Protection Regulation (GDPR) come into effect. Businesses who handle and process customer data in any way, shape or form will have to be compliant with these regulations or face hefty non-compliance fines.

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August 30, 2017

Why Your Business Needs to use Google Posts

Google has recently launched a new feature dubbed ‘Google Posts’. Accessed via the Google My Business app, the posts allow you to add an extra piece of content to the SERP which is obviously an extra benefit for SEO.

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Best Fit vs. Best Practice for Online Content
May 18, 2017

Best Fit vs. Best Practice for Online Content

When the worlds of business and online meet, there comes an incendiary mix of possibilities. With business there comes the notions of best fit (what is the best individual fit for a business) and best practice (what is ‘the norm’ or the standard for business in general). With online however, arguably a combination of both best fit and best practice is the best way for businesses to keep their clients and consumers happy in this connected world we live in.

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Three Steps to a Landing Page that Sells
May 7, 2017

Three Steps to a Landing Page that Sells

When designed and deployed properly, a website landing page is a powerful way to drive conversions (such as sales) to your business. Here we explain with this guide how to write a landing page that sells in three steps.

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Cross Platform Publication
April 29, 2017

A Quick Guide to Cross Platform Publication

Once you have created online content, it needs to be published somewhere for it to be consumed (i.e. read or interacted with) by your target audience. But instead of constricting this to a single publishing platform such as your website, utilise cross platform publication to reach a bigger audience.

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Guide to Webpage SEO
April 20, 2017

The Complete Guide to Webpage SEO

There are many opportunities to improve the SEO score of a webpage on the webpage itself. As you know, the better a webpage is optimised for search engines, the better chance it has of reaching a bigger audience. Knowing how to optimise your webpage is a crucial skill so that your content can both survive and thrive online today. From simple format options to more advanced image techniques, here we present to you a complete guide to webpage SEO.

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Does your Website Have a Clear Call-to-Action
April 15, 2017

Does your Website Have a Clear Call-to-Action?

When visitors are on your website, is it clear to them what they should do next? If so, does this match what you want them to do next in terms of meeting your targets? Here we explore how having a clear call-to-action is imperative for both the user experience and from a business perspective.

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Web Design Principles
April 2, 2017

3 Basic Web Design Principles to be Aware of

While most businesses will want a bespoke and unique website to separate themselves from the competition; basic web design principles should still be present. Here we explain to you what these are and why all good website designers should incorporate these three into your web design.

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The Business Logistics of Online Shopping
April 1, 2017

The Business Logistics of Online Shopping

While the act of online shopping happens of course online; there are many physical and tangible elements which have to be in place to allow this to happen. Businesses need to think of the logistics when selling stock online to facilitate for smooth transactions to happen.

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What are Self-Service Analytics
March 28, 2017

What are Self-Service Analytics?

Making a wave lately in the business world are what are known as self-service analytics. These actually show us just how important online and digital agencies (such as Ireland Website Design) are as businesses and companies become empowered through data and analytics.

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B2B Marketing Requires a Broad and Narrow Approach
March 26, 2017

B2B Marketing Requires a Broad and Narrow Approach

The rules are a little different when marketing to businesses (B2B). While a warm human connection should not be eradicated; a colder and more formal approach also has applicable merits. Here we look at how to broadly and then narrowly target B2B clients.

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How to Align Content with Conversions
March 25, 2017

How to Align Content with Conversions

There are different types of conversions that a business may want to achieve and also different types of content that they may utilise. Therefore it is no surprise that certain types of content are better suited to attracting certain types of conversions. Here we align the two.

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How Copywriting can Slow Down your Web Design
March 21, 2017

How Copywriting can Slow Down your Web Design

There are many different parts involved with getting a website developed, but we have seen time and time again that copywriting (or a lack thereof) can slow the entire process down. Here we show you three examples as to why you need your copywriting ready for your design to proceed.

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Where Automation Wins
March 19, 2017

Time and Error - Where Automation Wins

Here we look at where the automatic element of digital technology really shines in a business context. You and your business can save time (and safeguard against errors) by placing certain tasks in the capable hands of technology.

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How far Should we take Automation
March 18, 2017

How far Should we take Automation?

With bots, AI and home assistants; how automatic should we go when it comes to sending e-mails and posting social media content? Here we look at examples of where automation can be used within both arenas and uncover a similar thread when providing arguments for and against each.

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Logo and Brand Development
March 16, 2017

Need to Know: Logo and Brand Development

Complete and optimise your web presence by investing in logo and brand development.These are some more buzz words which you have no doubt come across, but why are they so important and why are we at Ireland Website Design so good at doing them?

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Content, Copywriting and Graphic Design
March 12, 2017

Need to Know: Content, Copywriting + Graphic Design

No doubt you have heard of the terms content, copywriting and graphic design in terms of websites; but do you know why these terms are always mentioned? Here we explain why these elements are so important and how Ireland Website Design are so good at each of them.

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Web Design, Development and SEO
March 10, 2017

Need to Know: Web Design, Development + SEO

The terms web design, web development and SEO are often thrown about online and in discussions. But do you know what these terms really mean and refer to? Perhaps more importantly, do you know how good we at Ireland Website Design are at doing each of these?

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Plotting your Website Real Estate
March 7, 2017

Plotting your Website Real Estate

I always think of websites as being like pieces of real estate online. In the arguably overcrowded marketplace that is the world wide web; business websites obviously want to stand out from the crowd. Here I take a look at how to make the most of your online real estate space – your website.

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Sharing is Caring - Especially Online
March 5, 2017

Sharing is Caring - Especially Online

When content is shared online, it is a win-win for all involved. Businesses get their name and brand (possibly including their logo and slogan) shared online to a wider audience, whereas recipients of the shared content receive something curated to them.

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Should You Revisit Blog Content
March 4, 2017

Should You Revisit Blog Content?

As time passes, things obviously change and grow. This is the same for your blog content. What you write and publish today may be less relevant or even obsolete in one month’s time. This poses the question as to if you should revisit and revamp blog content that has become dated.

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