October 15, 2020

6 Ways You’re Wasting Your Money On Facebook Advertising

Facebook advertising is fantastic. Facebook’s advertising platform pulls in quite a bit of money - 2019 saw companies spend $1.7billion promoting themselves on the social media site. 

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October 5, 2020

Should I Migrate My Online Shop To Shopify From WooCommerce?

You already know choosing the right eCommerce platform for your online shop is essential - but when you first started selling online, you may not have known the benefits and limitations of different shopping cart systems.

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August 17, 2020

6 Landing Page Mistakes That Will Kill Your Conversions

You’ve created an amazing landing page that you designed yourself from scratch. It’s full of brilliant information to attract clients and bring more revenue to your business.

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July 27, 2020

How To Promote An eCommerce Store in Ireland

Whether you’re a small boutique owner or a super-sized online store, having a digital marketing strategy is crucial for your success online.

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May 19, 2020

Should I Bid On My Own Company's Name On Google?

In the world of Google AdWords, there’s one question that has resulted in a few heated arguments:

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May 11, 2020

How to make more sales online by optimising your checkout page

You’ve worked really hard to attract customers to your eCommerce site. You put in a lot of hours (and a lot of money) into creating your website. You’ve rolled out the perfect marketing campaign to help guide your customers along the path to making a sale.

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April 20, 2020

How To Adapt Your Online Business During Hard Times

When hard times hit you’re going to see a drop in the number of people on your site and in the number of purchases made on your store. People are going to be afraid to spend money and make any purchases that they could deem unnecessary.

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March 20, 2020

Improve Your Conversions By Fixing These 3 Common Website Problems

When your website isn’t producing the results you want it’s usually down to some kind of problem getting your users to convert. If you fix this problem you’ll be able to see more engagement, a higher conversion rate and ultimately, an increase in sales.

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March 4, 2020

Web Design Features You Should Avoid

Sometimes you find a website that is just a bit too much. These sites are often too bright, too dark, too loud or just a bit off-putting which makes you want to leave as soon as it’s loaded.

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February 26, 2020

How To Overcome 5 of the Major SEO Challenges for eCommerce Sites

A lot of people are still under the impression that setting up a basic website is the only thing needed to start running an eCommerce store. If you want to be part of the growing eCommerce market then you’ll need to think about putting a lot more than just a basic website into your business.

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February 13, 2020

Are Pop-ups Actually Any Good For Your Business?

Not many people like pop-ups shockingly enough. Even the inventor of pop-ups publically apologised for creating them. That’s how much people hate them.

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February 6, 2020

5 Things to Consider When Planning Your New Website

So you’ve decided that you need to create a new website for your business or maybe you’re creating your first ever website?
No matter what your experience is with websites, you should know there are a lot of steps involved in creating a site that benefits your company.

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January 27, 2020

How To Choose The Best eCommerce Platform For Your Online Store

Selling online has never been better (or more accessible), but to be part of this booming industry you need to be up to date with the latest and greatest technology.
It’s important to be on top of the newest trends, especially when it comes to building an eCommerce store.

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January 14, 2020

How To Stop People From Exploiting Your Return Policy

If you run an eCommerce store then you probably already know that dealing with customer returns is annoying and time-consuming.
Returns are frustrating for you and your customers - but what if you have customers exploiting your returns policy?

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December 2, 2019

Top 5 Benefits Of Using Shopify

When you enter the big world of eCommerce you’re faced with dozens of shopping cart platforms that promise you great results for your store: OpenCart, Magento, WordPress, PrestaShop, Shopify - the list is endless.

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October 1, 2019

Website Design Trends For 2020

2020 is approaching quickly and we all know what that means! New year, new website trends. By updating your site with a few of the new trends that are on the horizon, you can stay ahead of the competition and look damn good while you’re doing it.

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May 3, 2019

The Benefits of Live Chat Support for eCommerce Websites

For eCommerce websites, live chat support adds the human touch. It connects you instantly to the people using your site, in a way that emails just can't do. Here are a few of our favourite ways that live chat support benefits online retailers.

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March 27, 2019

25 SEO Techniques You NEED to Implement in 2019

Finding info on SEO that will ​actually help your website is like a finding a needle in a haystack. The web is full of articles designed to rank on Google, without giving actionable advice to help you improve your own site!

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February 11, 2019

Website Design Trends in 2019

For most people, the first impression they get of your company comes from your website. This impression is made in three seconds or less.

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June 26, 2018

7 Things You Can Do to DOUBLE Your Online Donations in 2018!

Imagine for a second what double the funds could do for your cause. Perhaps you get to feed more people or build more shelters for homeless people.

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November 7, 2017

What is a Content Management System (CMS)?

If you've been talking to a website design company chances are they've mentioned CMS a few times. But what exactly is a CMS?

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October 28, 2017

5 Tips on Choosing a Good Domain Name

We've all had one of those moments: you find a company you really like the sounds of and their products/services look great, so you decide to check out their website. You go to type in their URL.... and then you realise. www.reallylongandcompletelyunrelatedurlthatstotallyinappropriate.net. Wow. That's terrible.

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October 28, 2017

Help! My Website is Losing Traffic! How to Fix Broken Search Engine Rankings

It can happen to anyone - one moment you're flying high as Google's number one choice and then you see a drop in visitor numbers. Your inquiries and sales start slowing down. But what's the cause? It could be a number of things - but before you start panicking, try these quick and simple troubleshooters for Google ranking problems.

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October 28, 2017

Digital Marketing Strategies: 5 Steps For Creating A Successful Marketing Campaign

What makes a successful marketing campaign? One that converts!

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October 28, 2017

What Is Content Curation and Why Should My Business Do It?

So you have your great-looking, perfectly-functioning up-to-date website working it's magic on your clients. You've already got Facebook, LinkedIn, Twitter and Instagram set up and you update them on a daily basis. You interact with your followers, keep tabs on your competitors and build relationships with others in your field. This all takes up hours of your time, as well as the need to constantly keep your website and blog updated, current and relevant. High quality, original content is essential to keep your business at the top. This takes time to create.

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October 28, 2017

How the Moving Image is Moving into the Web Design Space

Here at Ireland Website Design, we are always aware of trends within both website design and digital marketing. One such trend of 2017 in website design is that of the moving image. GIFs (graphical interchange formats), videos and animations have started to see widespread use across website designs this year. It is understandable as to why – these types of visual content are more interactive and attention grabbing due to the fact that they are moving images. There are many useful uses for these which we discuss in more detail below. Moving images have definitely moved into the world of website design and their use may see static images move out altogether.

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October 28, 2017

How to Define your USP

Every good business needs a unique selling point (USP) so that they can offer something different to their competitors. But asking a business to define their USP is not always a simple task. When struggling to come up with an answer, it can often be a better question to ask what makes you better than your competitors. This could be a particular product or service or possibly even a way a company handles their customer service policies and procedures. This is a big part of defining your USP and it is something we will explore in this blog post here. Not only will this blog post examine what a USP is, but it will also show you how to both create and implement your USP to help drive sales to your business.

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October 28, 2017

Five Major SEO Mistakes of eCommerce Websites

SEO mistakes and errors can be found throughout websites of all types; but SEO mistakes of eCommerce websites exist in a different dimension completely. While every website is important in their own way, eCommerce websites exist to make sales within them and do not always have a physical shopfront to make sales within too. Therefore correct search engine optimisation of eCommerce websites is key to their success. Here we show you five major SEO mistakes of eCommerce websites that are alarmingly commonplace online today. From simple text and labelling bad habits, these mistakes can be easily fixed once identified. You may be guilty of some (or all) of these below, so use this information to correct the mistakes and drive even more traffic and sales to your eCommerce website.

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October 28, 2017

Will the new .ie Domain Rule Change Affect my Business?

In short, the answer to this question is yes – your business will be affected for a number of reasons. With the new rule change that the The Irish Domain Registry (IEDR) has announced, it means that competitors and domain squatters can obtain a .ie domain in relation to your business. This IEDR rule change is proposed to happen in early 2018. Use this to your power to safeguard your business interests online now.

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August 30, 2017

What you Need to Know About the GDPR

May 25th 2018 will see the EU General Data Protection Regulation (GDPR) come into effect. Businesses who handle and process customer data in any way, shape or form will have to be compliant with these regulations or face hefty non-compliance fines.

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