Best Tile

Increasing export potential for a major tile retailer

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Best Tile is the UK and Ireland’s largest online cement tile specialist.

Best Tile started from humble beginnings back in 1999 with a small shop in Waterford, Ireland, and has quickly grown to become the UK’s and Irelands largest online Cement Tile specialist. They are based in Waterford and now have extensive showrooms showing off the latest designs in Moroccan Cement tiles, Metro Subway tiles, Victorian tiles, Handmade Terracotta tiles, Slate tiles, Marble, and Porcelain Tiles. Also having a purpose-built distribution centre in Waterford where they store large quantities of tiles for immediate dispatch.

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The Task

Best Tiles are a large importer and exporter of beautiful ceramic and cement tiles with warehouses located in Waterford, the UK, and the USA. They wanted to increase their online sales, improve brand messaging, and refresh their website content.

They tasked us with building a brand-new website with customised functionalities that could be duplicated onto a network of global websites. They also wanted us to implement onsite SEO to increase their visibility on Google Search.


Increase In Online Sales

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Increase In Return Customers

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Increase In Google Rankings

Our Solutions

Knowing Best Tile’s new website would eventually become a global network of websites, proper planning was essential. Our rigorous discovery process helped us understand what Best Tile wanted to achieve from their new website and SEO work. It also gave us insights into their position in the market, their target audience, and their competitors.

We developed a website with custom features tailored to Best Tiles needs. These included: a customised search bar (so users could narrow their search by room, colour, shape, and size), sample ordering systems, a special area for professionals who could avail of free samples and exclusive discounts, and pre-order/ click and collect functionalities.

To help grow their customer retention, we installed an email newsletter subscriber popup, integrated Google reviews, and created abandoned cart emails to capture lost sales. We helped them streamline their shipping/stock management processes by integrating their EPOS system (Xero) with their website.

Best Tile were well-versed in running Google Ads, had a strong social media presence, and even picked up a lot of traffic from their beautiful Pinterest boards. However, they lacked a strong SEO strategy, so we did extensive keyword research to optimise their site. We also set up Instagram shopping capabilities, so their followers could buy directly from this channel.

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What We Delivered

  • Logo redesign
  • Website Design & Development
  • Onsite SEO Optimisation
  • Content Writing
  • Training Sessions
  • Xero Integration
  • Google Review Integration
  • Instagram Shopping


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UI Elements

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UI Elements


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Mobile Friendly Design


What’s Inside The Pages

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What Best Tile Had To Say

“We trade online across 3 different countries, and sell to both end customers and trade customers. We needed an online solution that could appeal to both customer types, fit in with our existing branding, and reflect our position as an industry leader. Ireland Website Design delivered all that and more – we’re incredibly happy with our new website, and the results have been great. Great service from a great company.”

– Mark O’Sullivan, Best Tile

Ready to get started? Let’s talk

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