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Published: July 2017 | Read Time: May 3 Min

Established in 1988 through a passion for music that still remains today, John Palmer Music Centre is a music instrument shop located in the heart of Waterford City.

They offer sales, second-hand instruments, repairs, rentals, books & support.

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THE TASK

An incredibly popular local music shop that was desperate to reach a wider audience. They needed to get an online store that would be able to highlight their extensive range of instruments and accessories as well as promoting their popular instrument repair service. They wanted to be able to expand their business with an online store in order to make more sales and become a bigger business in the long run.

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350%+

 Increase In Online Sales

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5%

Lower Cart Abandonment

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204%

Increase In Conversions

OUR SOLUTION

The owners really wanted to stand out from their competitors; working with our photographer, we created a full 360 tour of the music centre that enables casual browsers of the website to get the full in-store experience. Sticking with the store's branding, our designers worked hard to create a website that looked the part and helped guide users to what they want quickly and easily.


Products are presented on white backgrounds with a distinct lack of distracting graphics in the surrounding area to focus visitors on the details of each product, clearly laid out in easy-to-read format.


Completing the project, we provided staff with a day of one-on-one training and a full set of training manuals and videos to access when they needed.

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WHAT WE DELIVERED

  • Business Analysis
  • Brand Identity
  • Professional Photographer
  • Mobile Responsive Website Design
  • Ecommerce Website Development
  • Search Engine Optimisation
  • Local Search Engine Optimisation
  • Website Management Training

WHAT'S INSIDE THE PAGES

WHAT JOHN PALMER MUSIC HAD TO SAY

“Our new website has captured the essence of our business, our clients now have a convenient location to browse our range of products and we are expecting an increase in business because of it, all thanks to Ireland Website Design.”

- John Palmer

Like What You See? Let's Get Your Project Moving