October 28, 2017

Five Major SEO Mistakes of eCommerce Websites

SEO mistakes and errors can be found throughout websites of all types; but SEO mistakes of eCommerce websites exist in a different dimension completely. While every website is important in their own way, eCommerce websites exist to make sales within them and do not always have a physical shopfront to make sales within too. Therefore correct search engine optimisation of eCommerce websites is key to their success. Here we show you five major SEO mistakes of eCommerce websites that are alarmingly commonplace online today. From simple text and labelling bad habits, these mistakes can be easily fixed once identified. You may be guilty of some (or all) of these below, so use this information to correct the mistakes and drive even more traffic and sales to your eCommerce website.

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October 28, 2017

Will the new .ie Domain Rule Change Affect my Business?

In short, the answer to this question is yes – your business will be affected for a number of reasons. With the new rule change that the The Irish Domain Registry (IEDR) has announced, it means that competitors and domain squatters can obtain a .ie domain in relation to your business. This IEDR rule change is proposed to happen in early 2018. Use this to your power to safeguard your business interests online now.

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August 30, 2017

What you Need to Know About the GDPR

May 25th 2018 will see the EU General Data Protection Regulation (GDPR) come into effect. Businesses who handle and process customer data in any way, shape or form will have to be compliant with these regulations or face hefty non-compliance fines.

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August 30, 2017

Why Your Business Needs to use Google Posts

Google has recently launched a new feature dubbed ‘Google Posts’. Accessed via the Google My Business app, the posts allow you to add an extra piece of content to the SERP which is obviously an extra benefit for SEO.

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Best Fit vs. Best Practice for Online Content
May 18, 2017

Best Fit vs. Best Practice for Online Content

When the worlds of business and online meet, there comes an incendiary mix of possibilities. With business there comes the notions of best fit (what is the best individual fit for a business) and best practice (what is ‘the norm’ or the standard for business in general). With online however, arguably a combination of both best fit and best practice is the best way for businesses to keep their clients and consumers happy in this connected world we live in.

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Three Steps to a Landing Page that Sells
May 7, 2017

Three Steps to a Landing Page that Sells

When designed and deployed properly, a website landing page is a powerful way to drive conversions (such as sales) to your business. Here we explain with this guide how to write a landing page that sells in three steps.

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Cross Platform Publication
April 29, 2017

A Quick Guide to Cross Platform Publication

Once you have created online content, it needs to be published somewhere for it to be consumed (i.e. read or interacted with) by your target audience. But instead of constricting this to a single publishing platform such as your website, utilise cross platform publication to reach a bigger audience.

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Guide to Webpage SEO
April 20, 2017

The Complete Guide to Webpage SEO

There are many opportunities to improve the SEO score of a webpage on the webpage itself. As you know, the better a webpage is optimised for search engines, the better chance it has of reaching a bigger audience. Knowing how to optimise your webpage is a crucial skill so that your content can both survive and thrive online today. From simple format options to more advanced image techniques, here we present to you a complete guide to webpage SEO.

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Does your Website Have a Clear Call-to-Action
April 15, 2017

Does your Website Have a Clear Call-to-Action?

When visitors are on your website, is it clear to them what they should do next? If so, does this match what you want them to do next in terms of meeting your targets? Here we explore how having a clear call-to-action is imperative for both the user experience and from a business perspective.

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Web Design Principles
April 2, 2017

3 Basic Web Design Principles to be Aware of

While most businesses will want a bespoke and unique website to separate themselves from the competition; basic web design principles should still be present. Here we explain to you what these are and why all good website designers should incorporate these three into your web design.

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The Business Logistics of Online Shopping
April 1, 2017

The Business Logistics of Online Shopping

While the act of online shopping happens of course online; there are many physical and tangible elements which have to be in place to allow this to happen. Businesses need to think of the logistics when selling stock online to facilitate for smooth transactions to happen.

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What are Self-Service Analytics
March 28, 2017

What are Self-Service Analytics?

Making a wave lately in the business world are what are known as self-service analytics. These actually show us just how important online and digital agencies (such as Ireland Website Design) are as businesses and companies become empowered through data and analytics.

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B2B Marketing Requires a Broad and Narrow Approach
March 26, 2017

B2B Marketing Requires a Broad and Narrow Approach

The rules are a little different when marketing to businesses (B2B). While a warm human connection should not be eradicated; a colder and more formal approach also has applicable merits. Here we look at how to broadly and then narrowly target B2B clients.

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How to Align Content with Conversions
March 25, 2017

How to Align Content with Conversions

There are different types of conversions that a business may want to achieve and also different types of content that they may utilise. Therefore it is no surprise that certain types of content are better suited to attracting certain types of conversions. Here we align the two.

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How Copywriting can Slow Down your Web Design
March 21, 2017

How Copywriting can Slow Down your Web Design

There are many different parts involved with getting a website developed, but we have seen time and time again that copywriting (or a lack thereof) can slow the entire process down. Here we show you three examples as to why you need your copywriting ready for your design to proceed.

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Where Automation Wins
March 19, 2017

Time and Error - Where Automation Wins

Here we look at where the automatic element of digital technology really shines in a business context. You and your business can save time (and safeguard against errors) by placing certain tasks in the capable hands of technology.

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How far Should we take Automation
March 18, 2017

How far Should we take Automation?

With bots, AI and home assistants; how automatic should we go when it comes to sending e-mails and posting social media content? Here we look at examples of where automation can be used within both arenas and uncover a similar thread when providing arguments for and against each.

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Logo and Brand Development
March 16, 2017

Need to Know: Logo and Brand Development

Complete and optimise your web presence by investing in logo and brand development.These are some more buzz words which you have no doubt come across, but why are they so important and why are we at Ireland Website Design so good at doing them?

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Content, Copywriting and Graphic Design
March 12, 2017

Need to Know: Content, Copywriting + Graphic Design

No doubt you have heard of the terms content, copywriting and graphic design in terms of websites; but do you know why these terms are always mentioned? Here we explain why these elements are so important and how Ireland Website Design are so good at each of them.

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Web Design, Development and SEO
March 10, 2017

Need to Know: Web Design, Development + SEO

The terms web design, web development and SEO are often thrown about online and in discussions. But do you know what these terms really mean and refer to? Perhaps more importantly, do you know how good we at Ireland Website Design are at doing each of these?

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Plotting your Website Real Estate
March 7, 2017

Plotting your Website Real Estate

I always think of websites as being like pieces of real estate online. In the arguably overcrowded marketplace that is the world wide web; business websites obviously want to stand out from the crowd. Here I take a look at how to make the most of your online real estate space – your website.

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Sharing is Caring - Especially Online
March 5, 2017

Sharing is Caring - Especially Online

When content is shared online, it is a win-win for all involved. Businesses get their name and brand (possibly including their logo and slogan) shared online to a wider audience, whereas recipients of the shared content receive something curated to them.

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Should You Revisit Blog Content
March 4, 2017

Should You Revisit Blog Content?

As time passes, things obviously change and grow. This is the same for your blog content. What you write and publish today may be less relevant or even obsolete in one month’s time. This poses the question as to if you should revisit and revamp blog content that has become dated.

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When is a Blog not a Blog
March 1, 2017

When is a Blog not a Blog?

The words we use not only set the tone for our website visitors, but also add towards the first impression of what the words are describing. For example, here at IWD we refer to our blog as a blog. Others call their comparable blog section ‘news’ or ‘trends’ for example. Why is this?

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Should your Website use Video Backgrounds
February 25, 2017

Should your Website use Video Backgrounds?

Another popular, but not extremely versatile, design feature; video backgrounds can work well or work not so well depending on different factors. They do have a high visual impact and are arresting in this regard, but that single benefit should not distract you from the full picture.

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Some Pitfalls to Popular Web Design Elements
February 23, 2017

Some Pitfalls to Popular Web Design Elements

Just because a website design feature is popular or trending does not necessarily mean that it is perfect. Here we take a look at some of the pitfalls of popular web design elements. It is good the know the pros and cons before you add anything to your website.

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Consider the SWOT Analysis for Keywords
February 21, 2017

Consider the SWOT Analysis for Keywords

You may think you are choosing a good keyword to target, but closer examination may reveal otherwise. Vice versa, a keyword you deem to be weak may actually have hidden strengths waiting to be uncovered. Consider the SWOT analysis to achieve this.

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The Rise of Searching Online Using your Voice
February 19, 2017

The Rise of Searching Online Using your Voice

With earlier voice-activated assistants such as Cortana and Siri now being joined by the likes of Alexa and Google Home; voice search is indisputably on the rise. But is it effective? Accurate? Worthwhile? Survey results shed some light on the bigger picture.

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3 Ways Your Competitor May be Better Positioned Online
February 18, 2017

3 Ways Your Competitor May be Better Positioned Online

Your competitor analysis should not just identify your competitors, but it should also identify if they are surpassing you. If so, why (and how can you counteract this)? Here we look at three common ways your competitor may be better positioned than you online.

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What Device is Used at What Time of Day?
February 15, 2017

What Device is Used at What Time of Day?

During a twenty-four hour day, it is not uncommon for us to switch between devices to access the internet. This may take the form of a combination of mobile, desktop, tablet, games consoles or even smart TV devices. Knowing this, it makes sense for marketers to target different devices at different times of the day.

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