Sharing is Caring - Especially Online
March 5, 2017

Sharing is Caring - Especially Online

When content is shared online, it is a win-win for all involved. Businesses get their name and brand (possibly including their logo and slogan) shared online to a wider audience, whereas recipients of the shared content receive something curated to them.

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Should You Revisit Blog Content
March 4, 2017

Should You Revisit Blog Content?

As time passes, things obviously change and grow. This is the same for your blog content. What you write and publish today may be less relevant or even obsolete in one month’s time. This poses the question as to if you should revisit and revamp blog content that has become dated.

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When is a Blog not a Blog
March 1, 2017

When is a Blog not a Blog?

The words we use not only set the tone for our website visitors, but also add towards the first impression of what the words are describing. For example, here at IWD we refer to our blog as a blog. Others call their comparable blog section ‘news’ or ‘trends’ for example. Why is this?

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Should your Website use Video Backgrounds
February 25, 2017

Should your Website use Video Backgrounds?

Another popular, but not extremely versatile, design feature; video backgrounds can work well or work not so well depending on different factors. They do have a high visual impact and are arresting in this regard, but that single benefit should not distract you from the full picture.

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Some Pitfalls to Popular Web Design Elements
February 23, 2017

Some Pitfalls to Popular Web Design Elements

Just because a website design feature is popular or trending does not necessarily mean that it is perfect. Here we take a look at some of the pitfalls of popular web design elements. It is good the know the pros and cons before you add anything to your website.

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Consider the SWOT Analysis for Keywords
February 21, 2017

Consider the SWOT Analysis for Keywords

You may think you are choosing a good keyword to target, but closer examination may reveal otherwise. Vice versa, a keyword you deem to be weak may actually have hidden strengths waiting to be uncovered. Consider the SWOT analysis to achieve this.

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The Rise of Searching Online Using your Voice
February 19, 2017

The Rise of Searching Online Using your Voice

With earlier voice-activated assistants such as Cortana and Siri now being joined by the likes of Alexa and Google Home; voice search is indisputably on the rise. But is it effective? Accurate? Worthwhile? Survey results shed some light on the bigger picture.

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3 Ways Your Competitor May be Better Positioned Online
February 18, 2017

3 Ways Your Competitor May be Better Positioned Online

Your competitor analysis should not just identify your competitors, but it should also identify if they are surpassing you. If so, why (and how can you counteract this)? Here we look at three common ways your competitor may be better positioned than you online.

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What Device is Used at What Time of Day?
February 15, 2017

What Device is Used at What Time of Day?

During a twenty-four hour day, it is not uncommon for us to switch between devices to access the internet. This may take the form of a combination of mobile, desktop, tablet, games consoles or even smart TV devices. Knowing this, it makes sense for marketers to target different devices at different times of the day.

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Is Mobile just a Trend? Desktop Isn't Dead
February 11, 2017

Is Mobile just a Trend? Desktop Isn't Dead

While using mobile devices to access the internet is constantly on the rise, the death knell has not been rung for desktop devices either. It is important for online marketers to understand the push and pull factors that is keeping desktop usage afloat in this day and age.

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Best Practice Automation
February 9, 2017

A Thought on Best Practice Automation

Automation comes in all shapes and sizes as individual businesses require individual setups that work for them. But when we look at automation as a principle in the general sense; best practice should really come in the form of predicting rather than responding.

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Use Microcopy to Improve Website Ux and SEO
February 6, 2017

Use Microcopy to Improve Website Ux and SEO

As the saying goes, a little can go a long way. This is especially true of microcopy on websites – little snippets of text that add a clean line of clarity to sections of your website. Not only does this improve Ux via extra explanatory text for your visitors, but it is also an opportunity to improve SEO.

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FaceBook Recommendations
February 4, 2017

Are you Ready for FaceBook Recommendations?

The arrival of FaceBook recommendations signals a renewed importance for your business presence on social media. By removing some layers and steps between personal pages and business pages, the update optimises business potential to reach those who are already seeking them out (warm leads).

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You Need Content that Closes the Deal
February 2, 2017

You Need Content that Closes the Deal

As the competition online increases, so too does the content. With this comes the notion that your content has to be fully digested to become effective. Otherwise, there is always other content nearby to distract and poach potential customers. You need content that closes the deal.

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How you can Utilise Influencers in 2017
January 31, 2017

How you can Utilise Influencers in 2017

2016 saw the rise of the influencer in marketing, mainly in the form of people acting as brand ambassadors online. With the trend for influencer marketing only set to rise in 2017, you too can benefit from them by constructing people promoters for your business.

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3 Ux Elements that Affect Online Marketers
January 29, 2017

3 Ux Elements that Affect Online Marketers

The crossover between your business website and online marketing can be felt in terms of Ux (the user experience). There are elements of website design that marketers should understand in that they can have a negative impact on making conversions. We explore three here.

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What to Learn from the LinkedIn Refresh
January 27, 2017

What to Learn from the LinkedIn Refresh

Following their recent desktop website refresh, LinkedIn now places more of a focus on both content and conversation for those who use the social media platform. This puts LinkedIn more inline with its social media peers while also alluding to the need for quality content and collaborative approach through conversation.

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How Online Keyword Research can Save your Business Money
January 24, 2017

How Online Keyword Research can Save your Business Money

In broad terms, when you utilise paid online advertising you ideally want people to click on your ads and links as much as possible. Therefore to achieve a good click-through-rate on your ads, studies have shown what search terms and terminology is best to pursue and best to avoid.

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Don't Neglect Traditional Methods with Online Marketing
January 21, 2017

Don't Neglect Traditional Methods with Online Marketing

As digital marketers, we know how online and connected digital media is of paramount use to make sales and to market online. Even as this advances at a rapid pace, it is important to still incorporate traditional sales and marketing methods from before the digital age. We explain this here.

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Website Design (Ux) and Website SEO
January 18, 2017

How your Website Design (Ux) can Impact your Website SEO

You may not think there is a link between how your website is designed and presented for the user experience (Ux) and your website SEO; but there is. A bad Ux can reflect in a bad SEO score while a good Ux can have the have the opposite effect. Here we explain why.

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Why your Whole Team Should Understand Analytics in 2017
January 16, 2017

Why your Whole Team Should Understand Analytics in 2017

With many trends and estimations being put forth for 2017, the word ‘analytics’ seems to have its hat thrown in the ring many times. Indeed it has always been known that analytics are of paramount importance, but it is getting your whole team to understand this that is the buzz for 2017.

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Personalising the Web Experience with Curated Content
January 12, 2017

Personalising the Web Experience with Curated Content

As the internet puts the world at our fingertips (hence the name world wide web), customers can choose to be picky when browsing online. With this comes the idea of personalising the web experience for users through suggestions and creative content to sway them in the direction of your business. Here is how to utilise this phenomenon.

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The Online Receipe to Cook Up Sales
January 11, 2017

The Online Recipe to Cook Up Sales

The smell of success is described as sweet as the saying goes, “that sweet smell of success”. Indeed, making sales from your website is a sweet possibility that your business should utilise. Here we show you how to cook up some sales online by using your website.

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Sell Products and Services and Social Media
January 9, 2017

Four Ways to Sell Products and Services on Social Media

Social media has evolved from being a platform to simply chat and connect online to a full-on shopping platform. Here we show you how your business can utilise four of these social media platforms (FaceBook, Instagram, Pinterest and YouTube) to sell your products and services.

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What to Learn from Amazon's Digital Day
January 7, 2017

What to Learn from Amazon's Digital Day

Akin to a Black Friday for digital technology and devices; Amazon’s first ‘Digital Day’ was held on 30th December. Spearheaded by them as an obvious initiative to drive sales of their aforementioned stock, they arguably set a niche blueprint that all businesses can follow.

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How a Local Business can Undercut Bigger Business Online
January 5, 2017

How a Local Business can Undercut Bigger Business Online

Local businesses face stiff completion from bigger businesses both in the real world and online. Yet there is an edge that smaller local businesses can avail of in terms of location based marketing. Here we show you how to undercut bigger businesses from poaching sales that local businesses can make.

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Three Tips to Boost your Organic Website Ranking
January 3, 2017

Three Tips to Boost your Organic Website Ranking

Paying attention to and maintaining your websites organic ranking is always important; even if you mostly rely on paid advertising. If your ads were to be removed, would your website receive any visits purely from your organic ranking? Here we provide three simple tips to maintain an organic presence.

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Understanding Google AdWords Impressions and Click Through Rate
December 31, 2016

Understanding Google AdWords: Impressions + Click Through Rate

Google AdWords contains many words and terms that those unfamiliar with the platform may struggle to understand at first. Here in this blog we look at what Impressions and Click Through Rates are and explain them to you.

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How Paid Online Advertising Works
December 29, 2016

How Paid Online Advertising Works

Paid advertising online is a powerful tool to increase awareness of your business and also increases the potential for you to make more sales. Your foray into this can be daunting at first, but this should not be off-putting as paid advertising can reap many benefits for your business.

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Content is King Online
December 28, 2016

2016 Taught us that Content is King Online

There are many examples of blog entries and articles from across the internet in 2016 further explaining what we already know – that online, content rules the roost. Here we take a look at these examples and reinforce the notion that content is king.

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