How Copywriting can Slow Down your Web Design
March 21, 2017

How Copywriting can Slow Down your Web Design

There are many different parts involved with getting a website developed, but we have seen time and time again that copywriting (or a lack thereof) can slow the entire process down. Here we show you three examples as to why you need your copywriting ready for your design to proceed.

Read more ...

Where Automation Wins
March 19, 2017

Time and Error - Where Automation Wins

Here we look at where the automatic element of digital technology really shines in a business context. You and your business can save time (and safeguard against errors) by placing certain tasks in the capable hands of technology.

Read more ...

How far Should we take Automation
March 18, 2017

How far Should we take Automation?

With bots, AI and home assistants; how automatic should we go when it comes to sending e-mails and posting social media content? Here we look at examples of where automation can be used within both arenas and uncover a similar thread when providing arguments for and against each.

Read more ...

Logo and Brand Development
March 16, 2017

Need to Know: Logo and Brand Development

Complete and optimise your web presence by investing in logo and brand development.These are some more buzz words which you have no doubt come across, but why are they so important and why are we at Ireland Website Design so good at doing them?

Read more ...

Content, Copywriting and Graphic Design
March 12, 2017

Need to Know: Content, Copywriting + Graphic Design

No doubt you have heard of the terms content, copywriting and graphic design in terms of websites; but do you know why these terms are always mentioned? Here we explain why these elements are so important and how Ireland Website Design are so good at each of them.

Read more ...

Web Design, Development and SEO
March 10, 2017

Need to Know: Web Design, Development + SEO

The terms web design, web development and SEO are often thrown about online and in discussions. But do you know what these terms really mean and refer to? Perhaps more importantly, do you know how good we at Ireland Website Design are at doing each of these?

Read more ...

Plotting your Website Real Estate
March 7, 2017

Plotting your Website Real Estate

I always think of websites as being like pieces of real estate online. In the arguably overcrowded marketplace that is the world wide web; business websites obviously want to stand out from the crowd. Here I take a look at how to make the most of your online real estate space – your website.

Read more ...

Sharing is Caring - Especially Online
March 5, 2017

Sharing is Caring - Especially Online

When content is shared online, it is a win-win for all involved. Businesses get their name and brand (possibly including their logo and slogan) shared online to a wider audience, whereas recipients of the shared content receive something curated to them.

Read more ...

Should You Revisit Blog Content
March 4, 2017

Should You Revisit Blog Content?

As time passes, things obviously change and grow. This is the same for your blog content. What you write and publish today may be less relevant or even obsolete in one month’s time. This poses the question as to if you should revisit and revamp blog content that has become dated.

Read more ...

When is a Blog not a Blog
March 1, 2017

When is a Blog not a Blog?

The words we use not only set the tone for our website visitors, but also add towards the first impression of what the words are describing. For example, here at IWD we refer to our blog as a blog. Others call their comparable blog section ‘news’ or ‘trends’ for example. Why is this?

Read more ...

Should your Website use Video Backgrounds
February 25, 2017

Should your Website use Video Backgrounds?

Another popular, but not extremely versatile, design feature; video backgrounds can work well or work not so well depending on different factors. They do have a high visual impact and are arresting in this regard, but that single benefit should not distract you from the full picture.

Read more ...

Some Pitfalls to Popular Web Design Elements
February 23, 2017

Some Pitfalls to Popular Web Design Elements

Just because a website design feature is popular or trending does not necessarily mean that it is perfect. Here we take a look at some of the pitfalls of popular web design elements. It is good the know the pros and cons before you add anything to your website.

Read more ...

Consider the SWOT Analysis for Keywords
February 21, 2017

Consider the SWOT Analysis for Keywords

You may think you are choosing a good keyword to target, but closer examination may reveal otherwise. Vice versa, a keyword you deem to be weak may actually have hidden strengths waiting to be uncovered. Consider the SWOT analysis to achieve this.

Read more ...

The Rise of Searching Online Using your Voice
February 19, 2017

The Rise of Searching Online Using your Voice

With earlier voice-activated assistants such as Cortana and Siri now being joined by the likes of Alexa and Google Home; voice search is indisputably on the rise. But is it effective? Accurate? Worthwhile? Survey results shed some light on the bigger picture.

Read more ...

3 Ways Your Competitor May be Better Positioned Online
February 18, 2017

3 Ways Your Competitor May be Better Positioned Online

Your competitor analysis should not just identify your competitors, but it should also identify if they are surpassing you. If so, why (and how can you counteract this)? Here we look at three common ways your competitor may be better positioned than you online.

Read more ...

What Device is Used at What Time of Day?
February 15, 2017

What Device is Used at What Time of Day?

During a twenty-four hour day, it is not uncommon for us to switch between devices to access the internet. This may take the form of a combination of mobile, desktop, tablet, games consoles or even smart TV devices. Knowing this, it makes sense for marketers to target different devices at different times of the day.

Read more ...

Is Mobile just a Trend? Desktop Isn't Dead
February 11, 2017

Is Mobile just a Trend? Desktop Isn't Dead

While using mobile devices to access the internet is constantly on the rise, the death knell has not been rung for desktop devices either. It is important for online marketers to understand the push and pull factors that is keeping desktop usage afloat in this day and age.

Read more ...

Best Practice Automation
February 9, 2017

A Thought on Best Practice Automation

Automation comes in all shapes and sizes as individual businesses require individual setups that work for them. But when we look at automation as a principle in the general sense; best practice should really come in the form of predicting rather than responding.

Read more ...

Use Microcopy to Improve Website Ux and SEO
February 6, 2017

Use Microcopy to Improve Website Ux and SEO

As the saying goes, a little can go a long way. This is especially true of microcopy on websites – little snippets of text that add a clean line of clarity to sections of your website. Not only does this improve Ux via extra explanatory text for your visitors, but it is also an opportunity to improve SEO.

Read more ...

FaceBook Recommendations
February 4, 2017

Are you Ready for FaceBook Recommendations?

The arrival of FaceBook recommendations signals a renewed importance for your business presence on social media. By removing some layers and steps between personal pages and business pages, the update optimises business potential to reach those who are already seeking them out (warm leads).

Read more ...

You Need Content that Closes the Deal
February 2, 2017

You Need Content that Closes the Deal

As the competition online increases, so too does the content. With this comes the notion that your content has to be fully digested to become effective. Otherwise, there is always other content nearby to distract and poach potential customers. You need content that closes the deal.

Read more ...

How you can Utilise Influencers in 2017
January 31, 2017

How you can Utilise Influencers in 2017

2016 saw the rise of the influencer in marketing, mainly in the form of people acting as brand ambassadors online. With the trend for influencer marketing only set to rise in 2017, you too can benefit from them by constructing people promoters for your business.

Read more ...

3 Ux Elements that Affect Online Marketers
January 29, 2017

3 Ux Elements that Affect Online Marketers

The crossover between your business website and online marketing can be felt in terms of Ux (the user experience). There are elements of website design that marketers should understand in that they can have a negative impact on making conversions. We explore three here.

Read more ...

What to Learn from the LinkedIn Refresh
January 27, 2017

What to Learn from the LinkedIn Refresh

Following their recent desktop website refresh, LinkedIn now places more of a focus on both content and conversation for those who use the social media platform. This puts LinkedIn more inline with its social media peers while also alluding to the need for quality content and collaborative approach through conversation.

Read more ...

How Online Keyword Research can Save your Business Money
January 24, 2017

How Online Keyword Research can Save your Business Money

In broad terms, when you utilise paid online advertising you ideally want people to click on your ads and links as much as possible. Therefore to achieve a good click-through-rate on your ads, studies have shown what search terms and terminology is best to pursue and best to avoid.

Read more ...

Don't Neglect Traditional Methods with Online Marketing
January 21, 2017

Don't Neglect Traditional Methods with Online Marketing

As digital marketers, we know how online and connected digital media is of paramount use to make sales and to market online. Even as this advances at a rapid pace, it is important to still incorporate traditional sales and marketing methods from before the digital age. We explain this here.

Read more ...

Website Design (Ux) and Website SEO
January 18, 2017

How your Website Design (Ux) can Impact your Website SEO

You may not think there is a link between how your website is designed and presented for the user experience (Ux) and your website SEO; but there is. A bad Ux can reflect in a bad SEO score while a good Ux can have the have the opposite effect. Here we explain why.

Read more ...

Why your Whole Team Should Understand Analytics in 2017
January 16, 2017

Why your Whole Team Should Understand Analytics in 2017

With many trends and estimations being put forth for 2017, the word ‘analytics’ seems to have its hat thrown in the ring many times. Indeed it has always been known that analytics are of paramount importance, but it is getting your whole team to understand this that is the buzz for 2017.

Read more ...

Personalising the Web Experience with Curated Content
January 12, 2017

Personalising the Web Experience with Curated Content

As the internet puts the world at our fingertips (hence the name world wide web), customers can choose to be picky when browsing online. With this comes the idea of personalising the web experience for users through suggestions and creative content to sway them in the direction of your business. Here is how to utilise this phenomenon.

Read more ...

The Online Receipe to Cook Up Sales
January 11, 2017

The Online Recipe to Cook Up Sales

The smell of success is described as sweet as the saying goes, “that sweet smell of success”. Indeed, making sales from your website is a sweet possibility that your business should utilise. Here we show you how to cook up some sales online by using your website.

Read more ...

Joomla SEF URLs by Artio

Receive Website Tips & Advice