Website Design Trends in 2019

For most people, the first impression they get of your company comes from your website. This impression is made in three seconds or less.

The design of your website is vital in deciding what that impression is. An up to date website creates a positive impression of your brand and visitors will stay and interact with your website for longer.

The design of your website shouldn't detract from its functionality. Having a beautiful website is all well and good, but it'll be wasted if the site is confusing to navigate.

The delicate balance of stunning visuals and perfect functionality is a difficult one for many companies to perfect. This year’s website trends reflect this and attempt to help you achieve it in several ways.

1. Asymmetry

Asymmetrical layouts are growing in popularity in 2019.

When they're planned out, asymmetrical designs are striking. They create areas of visual interest because they depart from a grid based design.

This is a change from what customers usually see. The majority of websites use a grid based design. Asymmetry also emphasises the most important parts of the design. It does this by drawing the viewer's eye to the key points of the website.

This makes the website more memorable for casual browsers. A memorable website encourages people to use the website and to come back to the site in future. Viewers remember unique layouts above common ones.

Asymmetrical designs make use of organic shapes found in nature, such as circles or lines. These shapes create a sense of depth in the website's design. Using depth makes the design more compelling. Depth helps to ground the design in the real world.

Organic shapes also feel more fluid. They create a sense of visual consistency, and a sense of flow throughout the website. This engages the viewer's interest, and makes using the website feel easy and effortless.

2. Minimalism

The number of mobile searches overtook desktop searches in 2018. So, it's no surprise that many website trends in 2019 have mobile first browsing in mind.

The importance of having a website that works on a mobile device can't be overstated – it’s a staple in the industry now.

Speed is crucial for mobile websites, as a study carried out by Akamai.com in 2017 shows. The study found that 53% of mobile users will leave if a page takes longer than three seconds to load. Minimalism caters to the growing need for fast loading times.

Minimalism takes a step back from data-heavy websites. Favouring a simpler approach, these low-key websites load faster on both mobile devices. This is also good for desktop devices, because faster loading times earn the website a higher SEO ranking.

A higher SEO ranking makes it easier to attract new visitors to the site. A fast loading time makes for a competitive website, so it's easy to see why minimalism is a popular trend for this year.

From a design standpoint, minimalism embraces white space. White space is a major part of the minimalist website's design.

Using a lot of white space gives the viewer time to breathe and process what they've read. These clear designs are very appealing to people that are unfamiliar with the internet, because the page is easier to understand.

3. Micro-animations

Micro-animations are an interesting trend in 2019. Micro-animations increase viewer satisfaction, because they make a website feel more interactive. This increases the sense of participation on the part of the user.

Scroll triggered animations are a good example of this. By triggering the animations, the viewer feels like they're participating in the website.

Instead of feeling separate from the site, the viewer feels involved. It gives a sense of doing to what can feel like a passive activity. This makes the website more fun to use, and more satisfying.

Micro-animations will also serve to make the website engaging for the user, by providing an element of movement. The human eye is naturally drawn to movement, so the animations will draw the eye of the user to important areas of the website.

These areas of the website are emphasised and made more compelling. This makes the viewer more likely to use these features.

4. Distinctive Colours

Colour is one of the most useful tools in a designer's arsenal, and that's visible in the trend towards distinctive colours in 2019. A good example of this is Pantone's colour of the year for 2019, which is Living Coral.

Living Coral is a bright colour that brings to mind the beauty of a coral reef. It livens up any design in an instant. It makes designs more compelling for the viewers and more interesting to view.

Humans are visual creatures; a striking colour will grab our attention with ease. It's also a warm colour, which is appealing, and makes a design feel comfortable and familiar.

Another effective way to incorporate colour into the design is to give different parts of the site their own individual colour. One way to do this is by taking advantage of colour psychology. Colour psychology creates a sense of distinction between the products or services.

For example, blue is often seen as being a calm colour, and red is often seen as a powerful colour. Using these colours makes viewers associate these qualities with the products offered. The viewer will also have an easier time remembering the products, because they're already set apart from each other.

To Sum Up

The website trends emerging in 2019 point to an exciting new future for website design, with new challenges and new advantages. Some of these trends point to emerging changes in the field of web design. Others return every year in some form or another. It will be interesting to see how these trends evolve throughout the year, and indeed how they will develop in the years to come.

 

 

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