Helpful Online Content Marketing Tools
- Category: Blog
Anyone who has attempted content marketing before knows that it can be a very time-consuming job. Because of the amount of time that needs to be spent on developing a strategy and then finding out the best ways of implementing it, you can often find yourself spending more time actually planning the marketing campaign than deploying it.
The important thing is to not allow this to get you down. There should be a lot of strategic planning involved in something as important as this. And to make things even better still, there are a range of online tools which can give you that much-needed boost for your campaign. Here are some of the most helpful online content marketing tools and how they are able to give your campaign a real shot in the arm.
When you are planning a content marketing campaign, one of the most important things you can do is do some research into your competitors. There will be things that they are getting right and you are getting wrong and of course vice versa. SEMrush is a great tool that enables you to take full control and grab more details during this research process. You can find out how well your competitor is ranking on Google searches and which keywords they are using which are having a positive effect.
Taking a look at the kind of keywords that are proving to be effective for your competitors is great, as this gives you a chance to try and use them as well. This tool also helps you find keywords that have little competition and also helps you discover which keywords are best for your particular content and landing pages. Basically, this is just a great SEO service that really allows you to get to grips with the aspects of search engine optimisation that matters to you.
Now that you have figured out what your competitors are doing, you can start planning what you are going to do. The best way to approach this is to think about what people want to read. In other words, find out what they are most likely to click on, read and then share through social media. BuzzSumo is a great tool to use as it is able to find out everything you need about the types of content that get shared most often. You can find out what kind of content is most likely to be shared so then you can start creating content in that particular area.
You can also use this tool to see what content on your site is getting the most shares as well. This means that once your marketing campaign is fully underway, you will be able to spot what content is doing well and what isn't doing so well - and then you can alter your approach.
Because your content marketing campaign will require a lot of planning, it is important that you try and keep everything as organised as possible. Often this will involve making sure that certain members of your marketing team know what they are doing at all times, along with sharing details about deadlines so then everyone is one the same page and works in a timely manner.
Edit Flow is the ideal calendar and planner tool to help you with your content marketing strategy. It is a WordPress CMS tool that allows you to easily add and edit reminders and due dates of certain pieces of work. It also allows you to communicate directly with the other members of the team so then you can make sure that you are all on the same page at all times. Whenever team members are sending you work, you are able to change the status of it on the calendar so then you can keep track of everything you have completed so far.
While you may have a fair idea about what your content will be about, you may still be a little unsure about how you want to approach it. The best way to solve this problem is to read similar content so then you are able to take everything in and understand how you should approach your written content more effectively.
RushEssay is a great online tool that allows you to do just that. You can also use this site to get a little inspiration from some plagiarism-free essays on a similar subject to yours. You can even post some of your writing to the site if you like and get hold of some feedback from other writers who have a little more experience. They say the key to writing well is to write a lot and read a lot, so using this site for reading and getting feedback can be very beneficial to your content marketing campaign.