Case Study Wedding Mooch

Helping Engaged Couples Achieve the Wedding of Their Dreams

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Wedding Mooch



Who?

Wedding Mooch provides a showcase for couples who want to show off their professional wedding photos. By doing this, Wedding Mooch effectively connects couples and photographers. They also provide lots of articles about honeymoons and planning, directories of venues and suppliers and advertising space.



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Summary:
It was the clients' desire to have a light-hearted website to take away the stress of planning a wedding and get some inspiration for the big event. Our designer and developer were happy to help with the implementation of this stylish project. The idea was to create a simple website in traditional wedding colours like white and pink. The website and company have had enormous success within the industry, which can be seen by the enormous amount of likes Wedding Mooch has on Facebook.

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The Task:
Create an easy-to-use, simple-to-understand website where visitors can explore all kinds of articles about weddings. The navigation had to be simple and visually appealing. Social media had to be integrated to keep in touch with visitors of the site. A simple directory was needed to display venues and suppliers. Search engine optimisation and responsive design were a must have.

Our Solution:
We started our design process by having a few meetings to get the idea of what the creator of Wedding Mooch had in mind. The next step was creating design mock-ups and wire frames to give the client an idea of how we would implement this project. After we agreed on the mock-ups and the general scope of the project, we then continued building the actual website.

WeddingMooch


Our Solution Continued:
To evoke the correct wedding feel to the site, the main colour to highlight text and selected menu item is an unobtrusive and delicate pink. An eye-catching feature on this website is the playful logo on the top left of the screen. On the right, we placed social media icons in the same style. The main menu is compact and doesn’t distract attention from the main graphics on the homepage.

Every image can easily be shared via Pinterest by hovering over it and clicking the respective link. The right sidebar provides links to the directories, newsletter signup, social media links and images of partner pages.

By providing meta information for each page and using common search phrases, Wedding Mooch ranks high on search engines for their selected key words.

To view this website go here: www.weddingmooch.ie

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