Case Study Tramore Surf School
Tramore Surf School
Tramore Surf School has been running from the beachfront in Tramore, Co. Waterford for the last ten years. Dedicated to teaching young and old the exhilarating thrill of surfing, the business also has a very successful surf shop adjoined to a snack bar.
The old surf school site was completed on the business’ five year anniversary. As a result, it was severely out of date, had no modern functionality and was off-putting for potential customers. After a series of meetings with the owners, our consultant team worked closely with our designers and developers to complete a full rebranding of the surf school’s online presence. The biggest improvement to the current website is the bespoke booking system – its introduction to the site has resulted in a surge of new customers and repeat bookings for the school’s various classes. With the new website launched and supported by a strong social media presence, it’s easy to see Tramore Surf School’s online success.
Reflect the friendly, modern company’s style in its branding and online presence. The intention of the new website was to attract new business in a competitive local market, generate more repeat custom and reposition the company above their competitors in the surf school industry.
As you can see the previous website was dated and not very user friendly. It did not work on mobile devices and was difficult to navigate.
Via a series of on-site meetings, conference calls and deep analysis of the original website, we were able to ascertain Tramore Surf School’s current customer profile and therefore create a future target market proposal. Due to the company’s high occurrence of repeat business with previous clients, we knew any strategy implemented would need to appeal to them, as well as attracting new companies in this highly competitive market.
Our Solution Continued:
A necessity for the new website was to outperform competitors’ sites – both in terms of search engine ranking as well as encouraging online bookings. In order to get a good feel of competing companies and what potential clients are looking for, we delved into assessing what other company’s websites were offering. It was identified that most of the competitors were smaller schools that lacked the extensive facilities Tramore Surf School has to offer. With this, we had our unique selling point for the new website.
In terms of web design, we found most competitors’ sites were of a poor standard and almost none had implemented mobile responsive design and online booking; a key point for customer interaction, as well as facilitating success on the search engines.
With the research complete, we moved on to mock ups of the home page and creation of a new logo. Clear, simple and clean designs were with a colour scheme to reflect the nature of the business and its surroundings on the beach.
In order to convert traffic into bookings we implemented the following: innovative and visually attractive call-to-actions, fully mobile responsive development and a focused design and functionality emphasising usability. We also devised a full bespoke marketing plan covering all platforms.
To view this website go here: www.tramoresurfschool.com
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Nick from Ireland Website Design has built, ran and maintained our website since 2007. Our business has benefited greatly from Nick's expertise. Not long after building our first online shop Nick had the idea of implementing a webcam which would stream live surf conditions to our website. This brought all of our target customers to our website on a regular basis and it meant we have done really well ever since. If you are looking for a company that can help drive business and traffic to your website, think outside of the box and bring expert ideas to your online strategy then Ireland Website Design is the company for you.