Case Study NDLS
National Driver Licence Service
National Driver Licence Service or NDLS, is the name given to the new, dedicated service which receives applications for learner permits and driver licences. Since January 2013 The Road Safety Authority has been tasked with delivering the driving licence and learner permit service. Security and safety are at the heart of the new service which will be delivered consistently throughout the country. Since the move from paper to plastic card, learner permits and licences are more secure, long-lasting and convenient.
The previous NDLS site was incredibly text heavy/graphics light and overwhelming for visitors to navigate. Put out for tender, Ireland Website Design won the contract and met the team working towards the new website at the NDLS headquarters in Mayo. Combining in-depth study of the Google Analytics of the previous website to fully understand users’ needs with several days working on-site to complete a full redesign of the home page to the company’s needs, a clean, clear website was created. The resulting website not only gels with other NDLS promotional material and company branding, it is also functions perfectly and eases users into finding the information they need quickly and simply.
Create a new design and functionality for the official NDLS website, combining both the company’s goals and guidelines while still appealing to customers and encouraging online bookings. The intention of the website was to encourage those looking to get a driving licence into booking online, in addition to providing all information they may need and answer any questions they may have.
As you can see the previous website was dated and not very user friendly. It did not work on mobile devices and was difficult to navigate.
Via a series of on-site meetings, conference calls and deep analysis of the original website, we were able to ascertain that NDLS users were looking for 7 key areas of information. These key areas became the focal point of the new design ensuring that the information was presented in a user friendly manner. Our designers were able to design the home page of the site to display simple, bold links to the key areas, cutting down on the number of pages users had to scroll through for the relevant information they needed.
Our Solution Continued:
Through the old site’s Analytics, it was strikingly obvious the booking page was the end goal of most user journeys. This needed to feature prominently on the website to enable easy access for users. As a result, both the ‘Book an Appointment’ and ‘Cancel an Appointment’ buttons are displayed as static headers to all users on every page. They incorporate the vivid blue and orange shades used in the NDLS logo to polish off the balanced look of the header and navigation bar – this will visually appeal to final users of the site, making the simplicity of the website enjoyable to look at.
A key issue of the old NDLS website was the abundance of text-heavy pages that required users to scroll through lines and lines of text to find the information they were looking for. For the redesign, essential information was split up into relevant questions and displayed using a slider accordion. This makes the site much more accessible to customers and more visually appealing.
Finally, we added interactive maps of all centre locations across the country. Not only is this more interactive for customers to engage with, it also provides a lot of essential information in a compact, user friendly solution.
To view this website go here: www.ndls.ie
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Read what our client said.
Having worked with the Ireland Website Design team I can say that I found them to be very professional. We have had an excellent working relationship throughout the rebuild of the NDLS website. Nick, Anna and Stephen have been great to work with from the initial design through to the end product. Their analysis of our Google analytics was instrumental in the new layout making the website far more user friendly, highlighting the most important information and ensuring this was easily accessible to users. Due to our positive working relationship we have chosen to continue to work with Nick and his team and the support that they provide has been a great asset to our operation.