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Case Study Locum Direct

Helping Pharmacies find temporary and full-time Positions

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Who?

Locum Direct is a professional pharmacy recruitment agency. They have an extensive database with locums to help pharmacies fill up temporary and full-time positions. By having an easily searchable database, pharmacies save time and money.

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Summary:
Locum Direct requested a clean and modern website to represent the professionality of pharmacy recruitment agency. We went for blue as main colour and used a light green for call to action buttons and made sure that the colours went well together. The homepage features a simple form to look for persons available.

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The Task:
Create a clean and modern website for a pharmacy recruitment agency. Use images of friendly looking people to indicate likeable staff. Use a slider for the homepage. Implement a system which automatically displays vacant positions on the homepage.

Our Solution:
We started with a kickoff meeting to gather the client’s requirements. After that we created mock ups based on the client’s requirements. Once the client approves them, we start the actual programming of the website. This website required dynamically altered items, since available jobs always change. Our finalized system shows available positions on the homepage. There are also dedicated pages for temporary and permanent positions which of course also dynamically adapt.

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Our Solution Continued:
Since we went for a clean look, the background of the pages is white and light grey. We limited ourselves to the colours blue and green, because those colours are also in the logo. The slider on the homepage provides call to actions for the most relevant functions of the website.

Search Engine Optimisation is a must have and we implemented things that benefit SEO like meta information, using popular search phrases and alt tags for images as a matter of course. Since more and more people browse the web from mobiles or tablets, we made all pages responsive so that they scale to different screen sizes. We do this for all our websites because it improves the user experience and helps with SEO.

To view this website go here: www.locumdirect.ie

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