Case Study Irish Academy

Spreading Knowledge about Management


Tramore Surf School


The Irish Academy of Management is a professional association for management studies, research and education. Founded in 1997, they aim to promote advancement of research, knowledge and education in the field of organisation and management studies. They also encourage presentation and publication of scholarly research.


The previous website of the Irish Academy of Management was plain and didn't convey the Academy's outlook and approach. The new website design has been purposely designed to be colourful and draw attention to specific features of the website. The main call to action focuses on persuading users to sign up as a new member. By using more photos and graphics, the website is designed to be user-friendly.

Irish Academy Irish Academy Tramore Surf School surf lessons

The Task:
To redesign the website, incorporating colour psychology to embrace a friendly, approachable look. Apply a modern look and feel to the Academy's online presence and overall brand.

Previous Website:
As you can see the previous website was dated and not very user friendly. It did not work on mobile devices and was difficult to navigate.

Our Solution:
Our first meeting with the Academy helped our team gather a full understanding of their requirements for the overhaul of their brand. Our designers then moved on to creating new logo designs and full mock ups for the website. Once the Academy signed off on the final designs, our talented developers got the actual website up and running to specification.

Irish Academy

Our Solution Continued:
The homepage design prominently features a graphic slider showcasing upcoming events. Below this, we have featured numerous call to actions guiding casual users to register for the members' only area.

As with all of our website re-hauls, every page of content has been fully optimised for the search engines. Every page has meta information in it, which also helps rank the website high on search engines. We also provided all images with alt tags and made the website fully mobile responsive - a significant amount of visitors view the website from mobile devices such as smartphones and tablets. In order to provide a perfect experience for all viewers, we make all our websites adapt to all screen sizes. By doing this we also improve SEO aligned with Google's latest guidelines.

To view this website go here:

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Read what our client said.


Ireland Website Design did a great job designing the Irish Academy of Management website. We chose them because of the time they took to listen to us and we felt that they made a lot of effort to understand our needs. Their proposal to us was clear and detailed and they have stuck to their proposal with no hidden costs. They presented us with multiple ideas and options for the website image and design which were elegant and user friendly. They’ve introduced all the functionalities we need, the website is mobile responsive and they even designed logos and stationery templates to complement the new website design which is great. The team at Ireland Website Design have been easy to work with. They’re easily accessible on phone and email and any suggestion or request we had was no problem. They gave our team face to face training on updating the website, provided online tutorials as back up for the non-techies amongst us and, since the website has been operational, have checked back with us to make sure everything was ok. The team were reliable, attentive, creative and professional. The website was completed to our deadline and we are very happy with the result.
IAM Ireland